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Journal ArticleDOI

On marketing strategies with options: A technique to measure risk and return

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This article is published in Journal of Futures Markets.The article was published on 1986-06-01. It has received 11 citations till now. The article focuses on the topics: Marketing effectiveness & Return on marketing investment.

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Citations
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Risk Management in Agricultural Markets: A Review

TL;DR: In this article, a survey of the current state of knowledge about producers' marketing strategies to manage price and revenue risk for farm commodities is presented, highlighting gaps between concepts and their implementation and concluding that academic research can and cannot accomplish in relation to assisting producers with risk management decisions.
Journal ArticleDOI

A selected review of agricultural commodity futures and options markets

TL;DR: A review of the research literature on commodity futures and options markets, focusing primarily on empirical studies, is provided in this article, with a focus on the development of intertemporal price relationships, hedging and basis relationships.
Posted ContentDOI

The Semivariance-Minimizing Hedge Ratio

TL;DR: In this paper, a new approach to the optimal hedging decision is presented, which relates the optimal hedge ratio to semivariance rather than variance, and is applied to hedging Kansas City wheat and Texas steers.
Posted Content

The Derivatives Sourcebook

TL;DR: The Derivatives Sourcebook as discussed by the authors is a citation study and classification system that organizes the many strands of the derivatives literature and assigns each citation to a category, and includes the 1997 Nobel lectures of Robert Merton and Myron Scholes.
Journal ArticleDOI

Option pricing methods: an overview

TL;DR: In this paper, the authors give an overview of option pricing methods and their stress is on intuition rather than replicating formulas; furthermore, they do not presume pre-knowledge of the option pricing.
References
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Journal ArticleDOI

The Pricing of Options and Corporate Liabilities

TL;DR: In this paper, a theoretical valuation formula for options is derived, based on the assumption that options are correctly priced in the market and it should not be possible to make sure profits by creating portfolios of long and short positions in options and their underlying stocks.
Journal ArticleDOI

Option pricing: A simplified approach☆

TL;DR: In this paper, a simple discrete-time model for valuing options is presented, which is based on the Black-Scholes model, which has previously been derived only by much more difficult methods.
Journal ArticleDOI

The pricing of commodity contracts

TL;DR: In this paper, the authors find formulas for the values of forward contracts and commodity options in terms of the futures price and other variables, using assumptions like those used in deriving the original option formula.
Journal ArticleDOI

Two‐piece von neumann‐morgenstern utility functions*

TL;DR: In this article, the authors examined general features and susceptability to fits by linear, power, and exponential functions, and made separate fits to below-target and above-target data.
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