Journal ArticleDOI
Organizing for effective new product development: The moderating role of product innovativeness.
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In this article, the authors describe cross-functional cross-faceted marketing and sales personnel are frequently called on to work with experts from other functional areas in the development of new products and services.Abstract:
Marketing and sales personnel are frequently called on to work with—and sometimes to lead—specialists from other functional areas in the development of new products and services. Such cross-functio...read more
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Journal ArticleDOI
What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite
Susan G. Cohen,Diane E. Bailey +1 more
TL;DR: In this paper, a heuristic framework illustrating recent trends in the literature depicts team effectiveness as a function of task, group, and organization design factors, environmental factors, internal processes, external processes, and group psychosocial traits.
Journal ArticleDOI
A critical look at technological innovation typology and innovativeness terminology: a literature review
TL;DR: A review of the literature from the marketing, engineering, and new product development disciplines attempts to put some clarity and continuity to the use of these terms as mentioned in this paper, showing that it is important to consider both a marketing and technological perspective as well as a macro-level and micro-level perspective when identifying innovations.
Journal ArticleDOI
Market orientation and organizational performance: Is innovation a missing link?
TL;DR: In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance as discussed by the authors, although organizational innovativeness is believed to be a pot...
Journal ArticleDOI
Responsive and proactive market orientation and new-product success.
TL;DR: In this article, the relationship between market orientation and new-product success has been examined and a measure of proactive market orientation has been developed to measure both responsive and proactive market orientations.
Journal ArticleDOI
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination:
Tiger Li,Roger J. Calantone +1 more
TL;DR: Although the role of market knowledge competence in enhancing new product advantage is assumed widely in the literature, empirical studies are lacking because of an absence of the concept definitio....
References
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Book
The External Control of Organizations: A Resource Dependence Perspective
TL;DR: The External Control of Organizations as discussed by the authors explores how external constraints affect organizations and provides insights for designing and managing organizations to mitigate these constraints, and it is the fact of the organization's dependence on the environment that makes the external constraint and control of organizational behavior both possible and almost inevitable.
Journal ArticleDOI
The External Control of Organizations: A Resource Dependence Perspective.
Posted Content
The Management of Innovation
Tom Burns,G. M. Stalker +1 more
TL;DR: In this paper, the authors examine common new-industry responses to planning needs, such as the transfer of technical staff to the sales force and assignment of user needs research to research and development staff.
Book
The Structuring of Organizations
TL;DR: This [reading] argues that spans of control, types of formalization and decentralization, planning systems, and matrix structures should not be picked and chosen independently, the way a shopper picks vegetables at the market or a diner a meal at a buffet table.
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