Journal ArticleDOI
Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis
TLDR
In this paper , the authors investigated the antecedents that affect consumers' acceptance of behavioral targeting advertising (BTA) services by extending technology acceptance model 2 (TAM2) with perceived risk.About:
This article is published in Technological Forecasting and Social Change.The article was published on 2022-02-01. It has received 29 citations till now. The article focuses on the topics: Artificial neural network & Context (archaeology).read more
Citations
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Journal ArticleDOI
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
TL;DR: In this article , the authors proposed and validated a research model encompassing human-like attributes (i.e., perceived anthropomorphism, perceived animacy, and perceived intelligence) and technology attributes (e.g., performance expectancy, effort expectancy and perceived security) as the antecedents to continuance usage of digital voice assistants to shop.
Journal ArticleDOI
Artificial intelligence-driven risk management for enhancing supply chain agility: A deep-learning-based dual-stage PLS-SEM-ANN analysis
TL;DR: In this paper , the authors examined the impact of AI on risk management for small-medium enterprises (SMEs) using a structural model comprising of AI-risk management capabilities, re-engineering capabilities and supply chain agility.
Journal ArticleDOI
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
TL;DR: In this article , the authors examined how digital advertising value influences consumers' attitudes toward advertising and purchase intention at different levels of advertising irritation using the S-O-R framework and the advertising value model.
Journal ArticleDOI
The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach
TL;DR: In this article , an asymmetric-based approach was adopted by combining fuzzy-set qualitative comparative analysis (fsQCA) with artificial neural network (ANN) analysis to identify the non-linear causal pathways pertaining to Chinese consumers' luxury brand purchase intention.
Book ChapterDOI
Artificial Neural Network and Structural Equation Modeling in the Future
TL;DR: This article performed a literature survey and identified 73 articles that dealt with the application of the Structural Equation Modeling (SEM) with Artificial Neural Network (ANN) method and highlighted issues that need to be further explored based on linear and nonlinear relations.
References
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Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
Journal ArticleDOI
A new criterion for assessing discriminant validity in variance-based structural equation modeling
TL;DR: In this paper, the heterotrait-monotrait ratio of correlations is used to assess discriminant validity in variance-based structural equation modeling. But it does not reliably detect the lack of validity in common research situations.
Journal ArticleDOI
Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation
Gary C. Moore,Izak Benbasat +1 more
TL;DR: The development of an instrument designed to measure the various perceptions that an individual may have of adopting an information technology IT innovation, comprising eight scales which provides a useful tool for the study of the initial adoption and diffusion of innovations.