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Journal ArticleDOI

Rough Clustering of Destination Image Data Using an Evolutionary Algorithm

Kevin E. Voges
- 15 Aug 2007 - 
- Vol. 21, Iss: 4, pp 121-137
TLDR
The article describes the template, the data structure used to describe rough clusters, and provides an overview of the evolutionary algorithm used to develop viable cluster solutions, consisting of an optimal number of templates, which provide easily interpreted descriptions of the clusters.
Abstract
This article describes a hybrid computational intelligence technique, an evolutionary algorithm based rough clustering algorithm. The technique of cluster analysis is fundamental in traditional data analysis and data mining, and is used to group similar objects together. Many clustering methods have been identified, including the commonly used k-means approach, which is dependent on initial starting points and requires the number of clusters to be specified in advance. The rough clustering algorithm described in this article is able to overcome these limitations. Rough clusters are defined in a similar manner to the rough set concept developed by Pawlak—that is, using a lower and upper approximation. This allows for multiple cluster membership for objects in the data set. The lower approximation of a rough cluster contains objects that only belong to that cluster. The upper approximation of a rough cluster contains objects that belong to more than one cluster. The article describes the template, ...

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Citations
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Journal ArticleDOI

Destination image: a meta-analysis of 2000-2007 research.

TL;DR: A comprehensive review of conceptual and empirical research on destination image published between January 2000 and October 2007 is provided with the aim of identifying current and emerging trends in the area of destination image studies.
Journal ArticleDOI

Identifying changes and trends in Hong Kong outbound tourism

TL;DR: In this article, a new approach that extends the capability of the association rules technique to contrast targeted association rules with the aim of capturing the changes and trends in outbound tourism is presented.
Journal ArticleDOI

Positioning and clustering of the world’s top tourist destinations by means of dimensionality reduction techniques for categorical data

TL;DR: In this paper, a study aims to cluster the world's top tourist destinations based on the growth of the main tourism indicators over the period between 2000 and 2010, and ranks the destinations with respect to the average growth rate over the sample period.
Journal ArticleDOI

Tourism-Receiving Countries in Connotative Google Space

TL;DR: Visualizing the destination countries’ similarity in terms of Web-projected connotative profiles highlights one aspect of competitive threat.
Journal ArticleDOI

Positioning emerging tourism markets using tourism and economic indicators

TL;DR: In this paper, the authors focus on the interactions between tourism and economic variables in twenty emerging markets and provide a descriptive analysis and rank the countries according to their percentage average annual growth in relation to a set of economic and tourism indicators during the last decade.
References
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Journal ArticleDOI

The development of a hybrid intelligent system for developing marketing strategy

Shuliang Li
TL;DR: The empirical evidence indicates that the hybrid intelligent system developed to provide a logical process for strategic analysis and help the coupling of strategic analysis with managerial intuition and judgement is helpful and useful in supporting the development of marketing strategy.
Journal ArticleDOI

Classifying tourists into market segments: a neural network approach.

TL;DR: In this paper, the authors use a discriminative analysis to predict segment membership from a set of easily determined consumer attributes without having to process a larger number of psychographics, such as demographics.
Journal ArticleDOI

Evolutionary Algorithms in Management Applications

TL;DR: This volume introduces to the field, and contains a discussion of the current state of EA regarding management applications, with many useful references, and presents papers on innovative management applications of EA.
Journal ArticleDOI

Multi-faceted image assessment: international students' views of Australia as a tourist destination.

TL;DR: The authors explored international students' images of Australia using a conceptual framework based on cognitive, affective and multi-sensory components, and found that generally respondents perceived Australia as a favourable tourist destination.
Book

Fundamentals of the New Artificial Intelligence: Beyond Traditional Paradigms

TL;DR: Introduction.
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