Journal ArticleDOI
Tourism-Receiving Countries in Connotative Google Space
TLDR
Visualizing the destination countries’ similarity in terms of Web-projected connotative profiles highlights one aspect of competitive threat.Abstract:
Emotion-carrying connotations are regarded as constituents of destination images. The connotative word items symptomatically associated with country names are likely to influence the emotional state and hence arousal level of Web users when browsing through tourism-related pages. The co-occurrence frequencies of connotative nouns and tourism-receiving country names in Web content serve as a basis for portraying the countries’ positions in connotative space. Transforming the raw frequencies into Normalized Google Distances makes them comparable. Automated data retrieval operates for the Web domain defined by “tourism OR tourist OR travel OR trip.” Visualizing the destination countries’ similarity in terms of Web-projected connotative profiles highlights one aspect of competitive threat. It is demonstrated with disjunctive and nondisjunctive hierarchical clustering, network analysis, and Sammon mapping.read more
Citations
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Journal ArticleDOI
Analyzing destination branding and image from online sources: a web content mining approach.
TL;DR: This study presents an automated web content mining approach and demonstrates how to extract destination brand identity and image through web contentmining.
Journal ArticleDOI
Validly Measuring Destination Image in Survey Studies
Sara Dolnicar,Bettina Grün +1 more
TL;DR: In this article, a large-scale experimental study showed that a forced-choice full binary format (where respondents have to tick “yes” and “no” for each destination-attribute combination) performs better than both current preferred formats in academic and applied studies.
Journal ArticleDOI
Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online
TL;DR: In this article, the authors explored visitors' image of a destination using online visitor-generated photography and compared the findings with images of the same destination that marketers create and control on the Internet, and found that visitors' holistic image encompasses notions of Taiwanese uniqueness, ancientness, and authenticity through their perceptions of the natural landscapes, traditional local cuisine, and culture.
Journal ArticleDOI
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
Juan Miguel Alcántara-Pilar,Francisco Javier Blanco-Encomienda,Tanja Armenski,Salvador del Barrio-García +3 more
TL;DR: In this paper, the authors explore whether consumer satisfaction during online browsing, consumer risk perception online, and perceived usability of the travel website can predict consumers' affect towards a travel destination, while a regression model was employed to explore the predictive power of these constructs on users' emotional response towards the target destination displayed on the website.
References
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