Journal ArticleDOI
Social marketing of agricultural co-operation in Britain: An exploration
TLDR
In this article, the applicability of social marketing methods to the promotion of agricultural co-operation amongst British farmers is discussed, and the implications of adopting it as an approach to furthering co-operative principles are discussed.About:
This article is published in Agricultural Administration.The article was published on 1977-01-01. It has received 2 citations till now. The article focuses on the topics: Return on marketing investment & Marketing research.read more
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Journal ArticleDOI
Agricultural co‐operative theory: a review*
Abstract: The notion of a review article would presume that there exists a coherent body of literature on the topic in question With agricultural co-operative theory this is not quite the case since it has been approached seriously and systematically in some subject areas but disjointedly if at all in others This review article attempts to ask what predictions can be made about the behaviour of agricultural co-operatives in the present state of theoretical knowledge—thus, each section refers to a topic that readers might hope to have been investigated in the literature, though the findings are necessarily patchy since few areas have been given adequate attention Where weaknesses and deficiencies occur, I have tried to point them out and to indicate areas for further research In doing so, I have hazarded my own ideas, so that much of the material is original As far as I know, for example, nobody has yet seriously considered the life-cycle of the agricultural co-operative organisation, which constitutes the subject matter of section 7, and the discussion put forward in the first half of section 6, on the supply curve of marketing associations, is also my own work If these are duplicated in papers which I have failed to bring to light in my quest for material for this article, I can only apologise
Factor influencing member value in agricultural co-operatives in Vietnam
TL;DR: In this paper, the authors focus on factors that either stimulate or discourage the development and functioning of agricultural co-operatives in a context of moving from a centrally planned economy to open market system.
References
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Book
Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
The Diffusion of Innovations
Jade Coston,Everett M. Rogers +1 more
TL;DR: Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system by concerned with the spread of messages that are perceived as new ideal.
Journal ArticleDOI
Broadening the concept of marketing.
Philip Kotler,Sidney J. Levy +1 more
TL;DR: Marketing in business is the task of finding and stimulating buyers for a firms's output, while progressive firms also develop new products and chart the trends and changes in people's needs and desires.
Journal ArticleDOI
The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
TL;DR: The idea of a two-step flow of communication was first proposed by as mentioned in this paper, who argued that influence often flows from radio and print to opinion leaders and from these to less active sections of the population.
Journal ArticleDOI
Broadening the Concept of Marketing. Too Far
TL;DR: The article by Philip Kotler and Sidney Levy in the January 1969 JOURNAL OF MARKETING is intriguing and imaginative as discussed by the authors, but it is based on premises which may lead to confusion regarding the essential nature of marketing.
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Concerning marketing critterati: beyond nuance, estrangement and elitism
Douglas Brownlie,Paul Hewer +1 more