Sponsored search: A brief history
Daniel C. Fain,Jan Pedersen +1 more
TLDR
GoTo as discussed by the authors is a GoTo sponsorisee sur le Web, which permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002.Abstract:
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique.read more
Citations
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Dissertation
Measuring effectiveness and value of email advertisements in relationship-oriented email messages
TL;DR: Thesis (S.M.) as mentioned in this paper, Massachusetts Institute of Technology, System Design and Management Program; and, S.M., MIT, Engineering Systems Division, Technology and Policy Program, 2008.
Posted Content
Document-editing Assistants and Model-based Reinforcement Learning as a Path to Conversational AI
TL;DR: This article argues for the domain of voice document editing and for the methods of model-based reinforcement learning for achieving conversational AI.
Proceedings ArticleDOI
Optimization of ads allocation in sponsored search
TL;DR: The optimization problem of target-specific ads allocation is introduced and it is shown that the optimal ads allocation depends on both the target and constraints variables.
Dissertation
Supply Side Optimisation in Online Display Advertising
TL;DR: This thesis reports a large-scale empirical study of Internet ad density over past seven years, then presents a model that includes many factors, especially the competition among similar publishers, and gives an optimal dynamic ad density that generates the maximum revenue over time.
Journal ArticleDOI
Information Retrieval und Informetrie: Zur Anwendung informetrischer Methoden in digitalen Bibliotheken
TL;DR: This contribution will focus on the description of the different approaches in digital libraries, in- formation retrieval, and informetrics to give a broad overview on current methods in applied Informetrics.
References
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Journal Article
Advertising on the Web: Is There Response before Click-Through?
Rex Briggs,Nigel Hollis +1 more
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.
Journal ArticleDOI
The search is on.
TL;DR: The basic search can be useful when you have an ISBN or other standard number, and the search field will expand to fit your search terms, if needed.
Journal ArticleDOI
Economics and search
TL;DR: I want to belie that mild-mannered image of economists by doing something rash and even downright dangerous: I want to talk to you about some work in my subject, economics, that I think might be relevant to the work in your subject, information retrieval.
Book ChapterDOI
Direct Response Marketing
TL;DR: Urgency is the keynote of direct response marketing, otherwise known as shopping without shops and once called mail order as mentioned in this paper, and everything about it has to communicate urgency, for unless there is action, response, it is a waste of money.