Sponsored search: A brief history
Daniel C. Fain,Jan Pedersen +1 more
TLDR
GoTo as discussed by the authors is a GoTo sponsorisee sur le Web, which permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002.Abstract:Â
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique.read more
Citations
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Efficient Algorithm for Parallel Bi-core Decomposition
TL;DR: This paper develops a theoretically efficient parallel bi-core decomposition algorithm that reduces the length of the longest dependency path of the computational graph which measures the asymptotic bound of a parallel algorithm given sufficiently many threads.
Journal Article
Future Prospects of Online Marketing
TL;DR: In this paper, the authors introduce a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful and relieve marketing managers for more value added tasks such as marketing plans for better development of the company.
Journal ArticleDOI
Location- and Query-Aware Modeling of Browsing and Click Behavior in Sponsored Search
Azin Ashkan,Charles L. A. Clarke +1 more
TL;DR: This article model the variability of a userâs browsing behavior for the purpose of click analysis and prediction insponsored search and indicates that significant improvements can be achieved in predicting browsing and click behavior in sponsored search.
Journal ArticleDOI
Feature Fusion Network for Personalized Online Advertising Systems
TL;DR: Wang et al. as mentioned in this paper designed a novel CTR prediction framework for ads systems to tackle the massive-scale user-feature combination challenge, and introduced a feature fusion network to explicitly learn user feature cross embedding in an end-to-end manner.
Book ChapterDOI
Incremental Configuration Update Model and Application in Sponsored Search Advertising
TL;DR: A model for incremental configuration update and its application in sponsored search are put forward to do configuration update automatically and the results in application in product system turn out to be encouraging demonstrating its efficiency, helping company reduce costs.
References
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Journal Article
Advertising on the Web: Is There Response before Click-Through?
Rex Briggs,Nigel Hollis +1 more
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.
Journal ArticleDOI
The search is on.
TL;DR: The basic search can be useful when you have an ISBN or other standard number, and the search field will expand to fit your search terms, if needed.
Journal ArticleDOI
Economics and search
TL;DR: I want to belie that mild-mannered image of economists by doing something rash and even downright dangerous: I want to talk to you about some work in my subject, economics, that I think might be relevant to the work in your subject, information retrieval.
Book ChapterDOI
Direct Response Marketing
TL;DR: Urgency is the keynote of direct response marketing, otherwise known as shopping without shops and once called mail order as mentioned in this paper, and everything about it has to communicate urgency, for unless there is action, response, it is a waste of money.