Sponsored search: A brief history
Daniel C. Fain,Jan Pedersen +1 more
TLDR
GoTo as discussed by the authors is a GoTo sponsorisee sur le Web, which permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002.Abstract:
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique.read more
Citations
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Journal Article
Bidding on the buying funnel for sponsored search and keyword advertising
TL;DR: In this article, the authors evaluate the effectiveness of the buying funnel as a model for understanding consumer interaction with keyword advertising campaigns on web search engines, and find that the stages from the model are effective for classifying types of queries, with statistically different consumer behaviors for all attributes among all stages.
Journal ArticleDOI
E-Commerce or Internet Marketing: A Business Review from Indian Context
TL;DR: The conceptual knowledge of search engine marketing (SEM) or e-commerce, literature review, current and future aspects of ecommerce in Indian context, and the top motivator factors of shopping online are discussed in this paper.
Journal ArticleDOI
Factors relating to the decision to click on a sponsored link
TL;DR: An investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers indicates that there is a statistically significant preference for non-sponsored links with searchers viewing these results first more than 82% of the time.
Proceedings ArticleDOI
MOBIUS: Towards the Next Generation of Query-Ad Matching in Baidu's Sponsored Search
TL;DR: This paper will elaborate on how active learning is adopted to overcome the insufficiency of click history at the matching layer when training the authors' neural click networks offline, and how the SOTA ANN search technique is used for retrieving ads more efficiently.
Posted Content
Distributed Hierarchical GPU Parameter Server for Massive Scale Deep Learning Ads Systems
TL;DR: In this paper, a distributed GPU hierarchical parameter server for massive scale deep learning ad systems is proposed, which utilizes GPU High Bandwidth Memory, CPU main memory and SSD as 3-layer hierarchical storage.
References
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Journal Article
Advertising on the Web: Is There Response before Click-Through?
Rex Briggs,Nigel Hollis +1 more
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.
Journal ArticleDOI
The search is on.
TL;DR: The basic search can be useful when you have an ISBN or other standard number, and the search field will expand to fit your search terms, if needed.
Journal ArticleDOI
Economics and search
TL;DR: I want to belie that mild-mannered image of economists by doing something rash and even downright dangerous: I want to talk to you about some work in my subject, economics, that I think might be relevant to the work in your subject, information retrieval.
Book ChapterDOI
Direct Response Marketing
TL;DR: Urgency is the keynote of direct response marketing, otherwise known as shopping without shops and once called mail order as mentioned in this paper, and everything about it has to communicate urgency, for unless there is action, response, it is a waste of money.