Sponsored search: A brief history
Daniel C. Fain,Jan Pedersen +1 more
TLDR
GoTo as discussed by the authors is a GoTo sponsorisee sur le Web, which permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002.Abstract:
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique.read more
Citations
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Journal ArticleDOI
Dynamic Interaction in Decision Support: Effects on Perceived Diagnosticity and Confidence in Unstructured Domains
Brandon A. Beemer,Dawn G. Gregg +1 more
TL;DR: In this paper, the authors investigated the relationship between dynamic interaction, diagnosticity, confidence, and intention of mashups and found that increased levels of dynamic interaction also improve the overall quality of the decision made.
Journal ArticleDOI
Accelerated butterfly counting with vertex priority on bipartite graphs
TL;DR: In this paper , a vertex-priority-based algorithm was proposed to count the number of butterflies in large-scale bipartite graphs, which is the dominant cost of counting butterflies in many real-world applications.
Proceedings ArticleDOI
Ad Click Prediction in Sequence with Long Short-Term Memory Networks: an Externality-aware Model
TL;DR: This is the first attempt in the literature to predict ad CTR by using Recurrent Neural Networks (RNN) with Long Short-Term Memory (LSTM) cells and it is shown that LSTM-RNN outperforms DNN model on both AUC and RIG.
’Think of it first as an advertising system’ : Personalisierte Online-Suche als Datenlieferant des Marketings
TL;DR: Suchmaschinen gehoren seit langem zu den wichtigsten Werbetragern im Netz und es wird mittlerweile offen zugestanden, dass die gezielte Vermarktung von Werbeplatzen sich zur Kernaufgabe der Suchmas ...
References
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Journal Article
Advertising on the Web: Is There Response before Click-Through?
Rex Briggs,Nigel Hollis +1 more
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.
Journal ArticleDOI
The search is on.
TL;DR: The basic search can be useful when you have an ISBN or other standard number, and the search field will expand to fit your search terms, if needed.
Journal ArticleDOI
Economics and search
TL;DR: I want to belie that mild-mannered image of economists by doing something rash and even downright dangerous: I want to talk to you about some work in my subject, economics, that I think might be relevant to the work in your subject, information retrieval.
Book ChapterDOI
Direct Response Marketing
TL;DR: Urgency is the keynote of direct response marketing, otherwise known as shopping without shops and once called mail order as mentioned in this paper, and everything about it has to communicate urgency, for unless there is action, response, it is a waste of money.