Sponsored search: A brief history
Daniel C. Fain,Jan Pedersen +1 more
TLDR
GoTo as discussed by the authors is a GoTo sponsorisee sur le Web, which permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002.Abstract:
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique.read more
Citations
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Proceedings Article
Exploring Consumers' Keyword Ads Search Behaviors: An Integration of Theory of Planned Behavior and Flow Theory
Cathy S. Lin,Jean Lin,Sheng Wu +2 more
TL;DR: The research findings show that all the hypotheses were statically significant except the relationship between the perceived behavior control and keyword search behavior.
Proceedings ArticleDOI
Sampling dilemma: towards effective data sampling for click prediction in sponsored search
TL;DR: This paper proposes a new sampling algorithm which can succeed in retaining the consistency between the sampled data and real world in terms of both input distribution and conditional output distribution and demonstrates that it can learn the model with much higher accuracy in click prediction.
Journal ArticleDOI
Diffusion auction design
TL;DR: In this article , the authors study the problem of designing an auction design for a seller to sell a single commodity in a social network, where each individual (the seller or a buyer) can only communicate with her neighbors.
Proceedings ArticleDOI
Combining Text and Image data for Product Recommendability Modeling
TL;DR: This work proposes a model for product recommendability, a hybrid model build using image and text data, and demonstrates the superior performance of the proposed approach on a dataset, obtained from a major e-commerce advertiser.
References
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Journal Article
Advertising on the Web: Is There Response before Click-Through?
Rex Briggs,Nigel Hollis +1 more
Journal Article
How to acquire customers on the Web.
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: CDnow, which has developed a multifaceted customer-acquisition strategy that reflects a clear understanding of the economics of an on-line business, demonstrates that there is a way to find out which half really works.
Journal ArticleDOI
The search is on.
TL;DR: The basic search can be useful when you have an ISBN or other standard number, and the search field will expand to fit your search terms, if needed.
Journal ArticleDOI
Economics and search
TL;DR: I want to belie that mild-mannered image of economists by doing something rash and even downright dangerous: I want to talk to you about some work in my subject, economics, that I think might be relevant to the work in your subject, information retrieval.
Book ChapterDOI
Direct Response Marketing
TL;DR: Urgency is the keynote of direct response marketing, otherwise known as shopping without shops and once called mail order as mentioned in this paper, and everything about it has to communicate urgency, for unless there is action, response, it is a waste of money.