Success drivers of co-branding: A meta-analysis
Reads0
Chats0
About:
This article is published in International Journal of Consumer Studies.The article was published on 2021-03-26 and is currently open access. It has received 34 citations till now.read more
Citations
More filters
Journal ArticleDOI
Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4‐SLR)
Journal ArticleDOI
1 + 1 > 2? Is co-branding an effective way to improve brand masstige?
Juan Shan,Hebo Lu,Annie Peng Cui +2 more
TL;DR: In this article , the interaction effect of brand personality fit and product category fit on perceived masstige is investigated under a co-branding context and it is shown that high, low, high (vs. high) personality fit can stimulate perceived novelty, leading to higher perceived popularity.
Journal ArticleDOI
Visual merchandising and store atmospherics: An integrated review and future research directions
TL;DR: In this article , a systematic literature review aims to identify the research gaps and overlaps to help researchers with directions on formulating original research ideas in the cross-over domain of visual merchandising and store atmospherics.
Journal ArticleDOI
A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors
TL;DR: In this paper , the authors synthesize the diverse findings of 35 sample studies comprising 148 correlations, and perform a random effect model of meta-analysis to summarize the effect sizes of pairwise relationships.
Journal ArticleDOI
Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
TL;DR: In this article , the authors developed a framework based on AR as antecedent, hedonic and utilitarian values as first mediators, attitude and satisfaction as second mediators and behavioral intentions as a consequence.
References
More filters
Journal ArticleDOI
Bias in meta-analysis detected by a simple, graphical test
TL;DR: Funnel plots, plots of the trials' effect estimates against sample size, are skewed and asymmetrical in the presence of publication bias and other biases Funnel plot asymmetry, measured by regression analysis, predicts discordance of results when meta-analyses are compared with single large trials.
Journal ArticleDOI
Job Market Signaling
TL;DR: In this paper, the authors present a model in which signaling is implicitly defined and explains its usefulness, in which the employer is not sure of the productive capabilities of an individual at the time he/she hires him.
Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
Telling more than we can know: Verbal reports on mental processes.
TL;DR: In this paper, it was shown that people are sometimes unaware of the existence of a stimulus that influenced a response, unaware of its existence, and unaware that the stimulus has affected the response.
Journal ArticleDOI
The file drawer problem and tolerance for null results
TL;DR: Quantitative procedures for computing the tolerance for filed and future null results are reported and illustrated, and the implications are discussed.