The contextual meaning of the brand community : the practical factors of brand engagement
About:
This article is published in International Journal of Asia Digital Art and Design.The article was published on 2019-01-01 and is currently open access. It has received 0 citations till now. The article focuses on the topics: Brand engagement & Brand community.read more
References
More filters
Book
Discovery of Grounded Theory: Strategies for Qualitative Research
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Journal ArticleDOI
The Discovery of Grounded Theory: Strategies for Qualitative Research.
Book
Basics of qualitative research : techniques and procedures for developing grounded theory
TL;DR: Theoretical Foundations and Practical Considerations for Getting Started and Techniques for Achieving Theoretical Integration are presented.
Book
Basics of qualitative research : techniques and procedures for developing grounded theory
TL;DR: In this paper, the authors present strategies for qualitative data analysis, including context, process and theoretical integration, and provide a criterion for evaluation of these strategies and answers to student questions and answers.
Book ChapterDOI
Economy and society : an outline of interpretive sociology
TL;DR: In this article, the authors discuss the economy and the Arena of Normative and De Facto Powers in the context of social norms and economic action in the social sciences, and propose several categories of economic action.
Related Papers (5)
Towards a Community-Based Theory of Brand Community Engagement
The Relationship Between Gamification, Brand Engagement and Brand Equity
Nannan Xi,Juho Hamari +1 more