The Impact of Employer Brand on Employee Voice: The Mediating Effect of Organizational Identification

TLDR: In this paper, a conceptual model was proposed for examining the mediating effects of organizational identification on the relationship between employer brand and employee voice, which was tested empirically using data collected from 276 humanitarian workers in Jordan through questionnaire.

Abstract: A conceptual model was proposed for examining the mediating effects of organizational identification on the relationship between employer brand and employee voice. The research model was tested empirically using data collected from 276 humanitarian workers in Jordan through questionnaire. The findings supported the proposed hypotheses that organizational identification mediates the relationship between employer brand and employee voice. This paper adds significant contributions to the knowledge base and related theoretical and practical implications for the humanitarian organizations since it the first time the relationship between employer brand and voice behavior is investigated, using the job demand resource model.