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The Implications of COVID-19 for Nonmarket Strategy Research

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TLDR
The COVID-19 virus ignited social and economic turmoil around the world Not since the Spanish Flu of 1918 had we seen a pandemic of such scale and severity The resultant global transformation of industries, supply chains, work, communication, and institutional frameworks suggests we are entering a period of non-ergodic change, in which the future cannot be extrapolated from the past as mentioned in this paper.
Abstract
The COVID-19 virus ignited social and economic turmoil around the world Not since the Spanish Flu of 1918 had we seen a pandemic of such scale and severity The resultant global transformation of industries, supply chains, work, communication, and institutional frameworks suggests we are entering a period of non-ergodic change, in which the future cannot be extrapolated from the past (North, 1999) This means that we do not know the probability distribution or the outcomes from the virus So, we must find a way to coexist and build our resilience

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Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research.

TL;DR: In this paper, the authors identify the most impactful contributions within three major themes - multinational CPA, multinational SCSR, and the integration of CPA and SCSR - and their respective sub-themes, and highlight promising avenues for future research, including expanding the scope of NMS to incorporate microfoundations research, integrating macro-level scholarship on global institutions, and incorporating multi-actor global issues and movements.
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Sustainable electronic human resource management systems and firm performance: an empirical study

TL;DR: In this article, the authors investigate whether ability electronic human resource management (e-HRM) practices, opportunity enhancing eHRM practices, and motivation enhancing e HRM practices can possibly lead to the development of sustainable e-HRMs.
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COVID-19 and the Future of Management Studies. Insights from Leading Scholars

TL;DR: The COVID-19 pandemic and its medical, social and economic impacts presented profound challenges to business, government, and society as mentioned in this paper, and presented management scholars with an opportunity to rethink some of our core assumptions and directions of our research.
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COVID‐19 Pandemic: The Interplay Between Firm Disruption and Managerial Attention Focus

TL;DR: This paper examined the relationship between disruption experienced by firms and their COVID-19 attention focus and found that industry dynamism negatively moderated this relationship and that business-government relationships accounted for this difference.
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The future of entrepreneurship: the few or the many?

TL;DR: In this article, the authors examine the role of small and medium-sized enterprises (SMEs) in the future of entrepreneurship and propose a set of guiding lights for this crossroads.
References
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Journal ArticleDOI

Corporate-NGO Collaboration: Co-creating New Business Models for Developing Markets

TL;DR: In this article, the authors proposed a cross-sector business model concept to incorporate cross-sectors collaborations, arguing that such partnerships can create and deliver both social and economic value, which can be mutually reinforcing.
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A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

TL;DR: This article reviewed and synthesized strategic corporate social responsibility (CSR) and corporate political activity (CPA) research published in top-tier and specialized academic journals between 2000 and 2014.
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Advancing Nonmarket Strategy Research: Institutional Perspectives in a Changing World

TL;DR: The authors reviewed the dominant paradigms in contemporary nonmarket research and report on the key insights and findings from those perspectives, and suggested that the integration of institutional and strategic perspectives provides a logical path for the continued development of nonmarket strategy research going forward.
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Nonmarket strategy research through the lens of new institutional economics: An integrative review and future directions

TL;DR: In this article, the authors use a novel theoretical framework to synthesize ostensibly disparate streams of non-market strategy research and then extend this framework to examine the choice between nonmarket strategies, arguing that this choice depends upon whether the existing institutional environment is incomplete or captured.
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Playing on Two Chessboards: Reputation Effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA)

TL;DR: In this article, the authors argue that there are potential synergies between CSR and corporate political activity (CPA) that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their corporate social responsibility and CPA.
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