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The Measurement of Meaning
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TLDR
In this article, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential, which can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science.Abstract:
In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.read more
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Sex Stereotypes and Implicit Personality Theory: Toward a Cognitive-Social Psychological Conceptualization.
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Parent-child interaction in the etiology of dependent and self-critical depression
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Attitude organization and the attitude–behavior relationship.
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The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements:
TL;DR: Results demonstrated the validity of using facial EMG to assess the valence of emotional response to media messages and demonstrated the effects of message valence and listener arousal on attention and memory.