Open AccessBook
The Measurement of Meaning
Reads0
Chats0
TLDR
In this article, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential, which can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science.Abstract:
In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.read more
Citations
More filters
Journal ArticleDOI
On colored-hearing synesthesia: cross-modal translations of sensory dimensions.
Journal ArticleDOI
Sampling in Qualitative Research Rationale, Issues, and Methods
TL;DR: The concept of qualitative clarity is proposed as a set of principles (analogous to statistical power) to guide assessments of qualitative sampling in a particular study or proposal.
Journal ArticleDOI
A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein:
TL;DR: The Fishbein intention model often produces weak and inconsistent predictions in marketing applications as mentioned in this paper, and high multicollinearity between independent variables is typical, which makes it unsuitable for marketing applications.
Journal ArticleDOI
Influence of treatment effectiveness information on the acceptability of classroom interventions.
TL;DR: The Behavior Intervention Rating Scale (BIRS) as discussed by the authors was designed to differentiate between the constructs of treatment effectiveness and treatment acceptability and investigate their relationship, and a multivariate analysis of teachers' ratings revealed two significant findings: a main effect for intervention, and an interaction between problem severity and effectiveness information.
Journal ArticleDOI
Mean opinion score (MOS) revisited: methods and applications, limitations and alternatives
TL;DR: This paper critically examine MOS and the various ways it is being used today and discusses a variety of alternative approaches that have been proposed for media quality measurement.