BookDOI
The Rhetoric and Reality of Marketing
Philip J. Kitchen
- pp 106-119
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The article was published on 2003-04-14. It has received 12 citations till now. The article focuses on the topics: Rhetoric.read more
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International marketing adaptation versus standardisation of multinational companies.
TL;DR: In this article, a rating scale Rasch model is used to place the multinational companies' attitude towards standardisation and adaptation on a linear continuum, and the relationship between the adaptation and standardisation variable against other variables is investigated.
Journal ArticleDOI
Comprehensive metrological and content analysis of the public–private partnerships (PPPs) research field: a new bibliometric journey
TL;DR: This new attempt crystallizes out key findings and valuable information of PPPs research, which can consolidate and broaden the bibliometric findings of previous P PPs literature studies and act as a guidance for analyzing the knowledge base of other research fields.
Journal Article
Entry Methods and International Marketing Decision Making: An Empirical Investigation
TL;DR: In this paper, the authors investigate levels of adaptation and standardisation in international marketing tactics, and examine whether multinational companies are adapting or standardising their marketing mix elements in international markets, based on empirical research with some of the largest UK-based multinational companies.
Journal ArticleDOI
Exploring the link between obesity and advertising in New Zealand
TL;DR: The authors reviewed the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children, and found that while advertising does present a problem in relation to food selection choice, many other issues such as peer pressure, quality of life, in-school food services, nearby retail outlets and social class criteria, exacerbate the problem.
Journal ArticleDOI
Portuguese Management Between Global Rhetoric and Local Reality: The Case of Human Resource Management
TL;DR: In this paper, the authors examine the ways in which global HRM rhetoric meets Portuguese reality and find that the gap between rhetoric and reality is not a specific human resource management (HRM) feature, the disconnection between discourse and action seems to have reached unusual stages.
References
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Book
Exploring Direct Marketing
TL;DR: The rise of direct marketing planning for direct marketing segmentation and direct marketing the marketing database market research and testing customer acquisition, retention and loyalty relationship marketing direct marketing media the Internet creativity, production and fulfilment.
Journal ArticleDOI
Genetic information: consumers' right to privacy versus insurance companies' right to know: a public opinion survey.
Shaheen Borna,Stephen M. Avila +1 more
TL;DR: Arguments for and against the disclosure of genetic information to the insurance companies are presented and public policy alternatives related to the survey findings are discussed.
Journal ArticleDOI
The Application and Validation of Data Fusion
Jonathan Jephcott,Timothy Bock +1 more
Book
The Future of Marketing: Critical 21st Century Perspectives
TL;DR: The Howard and Sheth Typology of Textbooks as mentioned in this paper is one of the most widely used textbooks for marketing textbooks, and it has been used for knowledge transfer in marketing text books.