Journal ArticleDOI
Exploring the link between obesity and advertising in New Zealand
TLDR
The authors reviewed the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children, and found that while advertising does present a problem in relation to food selection choice, many other issues such as peer pressure, quality of life, in-school food services, nearby retail outlets and social class criteria, exacerbate the problem.Abstract:
This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning literature on this topic. The findings from an empirical study with parents of primary‐age children in New Zealand are then presented. However, any kind of proposed relationship between obesity and advertising tends to be as much emotive as evidential, with for‐and‐against camps lined up to defend entrenched positions. However, it does seem fair to argue that, while advertising does present a problem in relation to food selection choice, many other issues, such as peer pressure, quality of life, in‐school food services, nearby retail outlets and social class criteria, exacerbate the problem. Thus, easy solutions based on insufficient evidence that have failed to substantiate causal effects between advertising (ostensibly) directed at children and nutrition can ...read more
Citations
More filters
Journal ArticleDOI
Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?
Khosro Jahdi,Gaye Acikdilli +1 more
TL;DR: In this article, the authors examine the role that various vehicles of marketing communications can play with respect to communicating, publicising and highlighting organisational CSR policies to its various stakeholders, and evaluate the impact of such communications on an organisation's corporate reputation and brand image.
Journal ArticleDOI
Television advertising and branding. Effects on eating behaviour and food preferences in children.
Emma Boyland,Jason C.G. Halford +1 more
TL;DR: Despite regulation, children in the UK are exposed to considerable numbers of food adverts on television, which have been shown to cause significant increases in intake, particularly in overweight and obese children, and enhanced preference for high carbohydrate and high fat foods in children who consume the greatest amounts of televisual media.
Journal ArticleDOI
Healthy Food Looks Serious: How Children Interpret Packaged Food Products
TL;DR: The authors found that children are highly attuned to fun foods and its packaging, offering savvy, if flawed, interpretations of how to determine the healthfulness of a packaged good, and that the symbolic positioning of children's food as fun and fake creates several roadblocks in the quest to promote wholesome food habits in children.
Journal ArticleDOI
Marketing Fun Foods: A Profile and Analysis of Supermarket Food Messages Targeted at Children
TL;DR: In this article, the authors suggest that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket.
Journal ArticleDOI
Exploring children's understanding of television advertising – beyond the advertiser's perspective
TL;DR: In this paper, a qualitative approach was employed, involving a series of focus group discussions and in-depth interviews with 52 children, aged between seven and nine years, to explore children's understanding of television advertising intent.
References
More filters
Journal ArticleDOI
Childhood obesity: public-health crisis, common sense cure
TL;DR: In view of its rapid development in genetically stable populations, the childhood obesity epidemic can be primarily attributed to adverse environmental factors for which straightforward, if politically difficult, solutions exist.
Journal ArticleDOI
Corporate social responsibility and cause-related marketing: an overview
TL;DR: In this paper, the authors look at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause-related marketing (CRM).
Journal ArticleDOI
Food advertisements during children's Saturday morning television programming: Are they consistent with dietary recommendations?
Krista Kotz,Mary Story +1 more
TL;DR: It is found that commercials broadcast during children's Saturday morning programming promote foods predominantly high in fat and/or sugar, many of which have relatively low nutritional value.
NZ Food: NZ People - Key results of the 1997 National Nutrition Survey
D Russell,W Parnell,N Wilson,J Faed,E Ferguson,Peter Herbison,Caroline C. Horwath,Mary-Jane Reid,T Nye,Robert J. Walker,B Wilson,C Tukuitonga +11 more
Journal ArticleDOI
The Prime Time Diet: A Content Analysis of Eating Behavior and Food Messages in Television Program Content and Commercials.
Mary Story,Patricia L. Faulkner +1 more
TL;DR: The prime time diet is inconsistent with dietary guidelines for healthy Americans and over half (60 percent) of all food references in programs were for low nutrient beverages and sweets.
Related Papers (5)
Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice
Sonia Livingstone,Ellen Helsper +1 more