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The rhetoric and reality of marketing : an international managerial approach
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The authors The Rhetoric and Reality of Marketing: An International Managerial Perspective P.Kitchen and A.Tangirala Drawing the Strands Together P.kitchen and I.Tangarala.Abstract:
Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective P.Kitchen The Rhetoric and Reality of Marketing In France P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom M.Evans The Rhetoric and Reality of Marketing In Cyprus I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand L.Eagle The Rhetoric and Reality of Marketing In South Korea D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria V.Blagoev The Rhetoric and Reality of Marketing In India A.Sadh & S.Tangirala Drawing the Strands Together P.Kitchenread more
Citations
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The Emergence Of IMC: A Theoretical Perspective
TL;DR: In this paper, the authors critically consider IMC in terms of development, impact on marketing communications, barriers to further progress, and current location identification and likely development in the future, and suggest that IMC has to move beyond this stage if it is to radically change the face of communications and marketing.
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Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective
Philip J. Kitchen,Li Tao +1 more
TL;DR: Wang et al. as discussed by the authors reported a survey about diffusion of the concept of integrated marketing communications (IMC) in the Chinese market, which is now in a transition period, moving from a planned economy to a market economy, and from what was a closed policy to an open-door policy.
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Entry Methods and International Marketing Decision Making: An Empirical Investigation
TL;DR: In this paper, the authors investigate levels of adaptation and standardisation in international marketing tactics, and examine whether multinational companies are adapting or standardising their marketing mix elements in international markets, based on empirical research with some of the largest UK-based multinational companies.
Journal ArticleDOI
Exploring the link between obesity and advertising in New Zealand
TL;DR: The authors reviewed the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children, and found that while advertising does present a problem in relation to food selection choice, many other issues such as peer pressure, quality of life, in-school food services, nearby retail outlets and social class criteria, exacerbate the problem.
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Portuguese Management Between Global Rhetoric and Local Reality: The Case of Human Resource Management
TL;DR: In this paper, the authors examine the ways in which global HRM rhetoric meets Portuguese reality and find that the gap between rhetoric and reality is not a specific human resource management (HRM) feature, the disconnection between discourse and action seems to have reached unusual stages.
References
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Book ChapterDOI
Editorial stance on the future of marketing: critical 21st-century perspectives
TL;DR: This paper provided a series of critical perspectives about marketing from senior authors around the world, focusing on their comments, views, positive statements, and criticisms and doubts concerning marketing and its role within business and as an academic subject in the 21st century.
Journal ArticleDOI
The Application and Validation of Data Fusion
Jonathan Jephcott,Timothy Bock +1 more
Journal ArticleDOI
Marketing education without borders: Exploiting the new information technologies
TL;DR: In this article, a collaborative attempt to address these issues via the use of the new information technologies is presented, with the aim to address the international dimensions of management education, and evaluate the effectiveness of this approach.