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The rhetoric and reality of marketing : an international managerial approach

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TLDR
The authors The Rhetoric and Reality of Marketing: An International Managerial Perspective P.Kitchen and A.Tangirala Drawing the Strands Together P.kitchen and I.Tangarala.
Abstract
Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective P.Kitchen The Rhetoric and Reality of Marketing In France P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom M.Evans The Rhetoric and Reality of Marketing In Cyprus I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand L.Eagle The Rhetoric and Reality of Marketing In South Korea D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria V.Blagoev The Rhetoric and Reality of Marketing In India A.Sadh & S.Tangirala Drawing the Strands Together P.Kitchen

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Citations
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The Emergence Of IMC: A Theoretical Perspective

TL;DR: In this paper, the authors critically consider IMC in terms of development, impact on marketing communications, barriers to further progress, and current location identification and likely development in the future, and suggest that IMC has to move beyond this stage if it is to radically change the face of communications and marketing.
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Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective

TL;DR: Wang et al. as discussed by the authors reported a survey about diffusion of the concept of integrated marketing communications (IMC) in the Chinese market, which is now in a transition period, moving from a planned economy to a market economy, and from what was a closed policy to an open-door policy.
Journal Article

Entry Methods and International Marketing Decision Making: An Empirical Investigation

TL;DR: In this paper, the authors investigate levels of adaptation and standardisation in international marketing tactics, and examine whether multinational companies are adapting or standardising their marketing mix elements in international markets, based on empirical research with some of the largest UK-based multinational companies.
Journal ArticleDOI

Exploring the link between obesity and advertising in New Zealand

TL;DR: The authors reviewed the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children, and found that while advertising does present a problem in relation to food selection choice, many other issues such as peer pressure, quality of life, in-school food services, nearby retail outlets and social class criteria, exacerbate the problem.
Journal ArticleDOI

Portuguese Management Between Global Rhetoric and Local Reality: The Case of Human Resource Management

TL;DR: In this paper, the authors examine the ways in which global HRM rhetoric meets Portuguese reality and find that the gap between rhetoric and reality is not a specific human resource management (HRM) feature, the disconnection between discourse and action seems to have reached unusual stages.
References
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Journal ArticleDOI

Information technology in three small developed countries

TL;DR: The dominant factor that seems to provide some explanation for different levels and directions of development of IT production is government policy in promoting IT production directly, in supporting IT industry R&D, and in education policies designed to provide appropriately trained labor pools.
Book ChapterDOI

Internal marketing in the light of relationship marketing and network organizations

TL;DR: In this article, the consequences of new realities of marketing and organization and the need to view internal marketing in a new light are discussed, and the question of whether internal marketing has a future is posed.
Journal ArticleDOI

Satisfy Your Internal Customers

TL;DR: The lack of close attention to internal supplier-customer relationships can jeopardize external customer satisfaction as discussed by the authors, and companies must ensure that all customers are satisfied both within and outside of the firm.