Journal ArticleDOI
The Role of Theory in Developing Effective Health Communications
TLDR
In this paper, the authors show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors, using data from a study on smoker's intentions to continue smoking and to quit, showing how the theory helps identify the critical beliefs underlying these or other intentions.Abstract:
This study attempts to show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors. After describing an integrative model of behavioral prediction, the model’s implications for designing persuasive communications are considered. Using data from a study on smoker’s intentions to continue smoking and to quit, it is shown how the theory helps identify the critical beliefs underlying these or other intentions. Finally, it is argued that although behavioral theory can help identify the beliefs that should be targeted in a persuasive communication, our ability to change these beliefs will ultimately rest on communication theory.read more
Citations
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Information security policy compliance: an empirical study of rationality-based beliefs and information security awareness
TL;DR: The results show that an employee's intention to comply with the ISP is significantly influenced by attitude, normative beliefs, and self-efficacy to comply, and the role of ISA and compliance-related beliefs in an organization's efforts to encourage compliance is shed.
Journal ArticleDOI
A meta-analysis of web-delivered tailored health behavior change interventions
Mia Liza A. Lustria,Seth M. Noar,Juliann Cortese,Stephanie K. Van Stee,Robert L. Glueckauf,Jung A Lee +5 more
TL;DR: Analysis of participant/descriptive, intervention, and methodological moderators shed some light on factors that may be important to the success of tailored interventions and provided further support for the differential benefits of tailored web-based interventions over nontailed approaches.
Getting to the truth: evaluating national tobacco countermarketing campaigns (vol 92, pg 901, 2002)
TL;DR: Whereas exposure to the American Legacy Foundation's "truth" campaign positively changed youths' attitudes toward tobacco, the Philip Morris campaign had a counterproductive influence.
Journal ArticleDOI
The impact of trust and perceived risk on internet banking adoption in India
TL;DR: In this paper, an extended TAM incorporating security and privacy-related issues for internet banking adoption is conceptualized, and the role of the bank web site is considered as a key determinant of perceived risk and of perceived ease of use in the context of internet banking services.
Journal ArticleDOI
Virtual Self-Modeling: The Effects of Vicarious Reinforcement and Identification on Exercise Behaviors
Jesse Fox,Jeremy N. Bailenson +1 more
TL;DR: In this article, participants were randomly assigned to one of three treatments: vicarious reinforcement, in which a virtual representation of the physical self (VRS) gained or lost weight in accordance with participants' physical exercise; an unchanging VRS; or no virtual representation.
References
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Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Book
Self-Efficacy: The Exercise of Control
TL;DR: SelfSelf-Efficacy (SE) as discussed by the authors is a well-known concept in human behavior, which is defined as "belief in one's capabilities to organize and execute the courses of action required to produce given attainments".
Journal ArticleDOI
Self-efficacy: toward a unifying theory of behavioral change.
TL;DR: An integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment is presented and findings are reported from microanalyses of enactive, vicarious, and emotive mode of treatment that support the hypothesized relationship between perceived self-efficacy and behavioral changes.
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.