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Too Much of a Good Thing? The Dual Effect of Public Sponsorship on Organizational Performance

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TLDR
In this paper, a U-shaped relationship between the amount of public sponsorship received and the market performance of sponsored organizations was found to be moderated by the breadth, depth and focus of the focal organization's resource accumulation and allocation patterns.
Abstract
Existing research provides contradictory insights on the effect of public sponsorship on the market performance of organizations. We develop the nascent theory on sponsorship by highlighting the dual and contingent nature of the relationship between public sponsorship and market performance. By arguing that sponsorship differentially affects resource accumulation and allocation mechanisms, we suggest two opposing firm-level effects, leading to an inverted U-shaped relationship between the amount of public sponsorship received and the market performance of sponsored organizations. This non-linear relationship, we argue, is moderated by the breadth, depth and focus of the focal organization's resource accumulation and allocation patterns. While horizontal scope (i.e. increased breadth) and externally oriented resource profile (i.e. reduced depth) strengthen the relationship, market orientation (i.e. increased focus) attenuates it. We test and find strong support for our hypotheses using population data on French film production firms from 1998 to 2008. Our work highlights the performance trade-offs associated with public sponsorship, and carries important managerial and policy implications.

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References
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Opportunity and constraint: organizations’ learning from the operating and competitive experience of industries

TL;DR: This paper investigated the influence of own experience and of two types of industry experience on the failure rates of U.S. hotel chains and found that generalist organizations are more weakly affected by their own experience than specialists, and organizations benefit from their industry's operating experience, accumulated both before and after the organization's entry.
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Governance value analysis and marketing strategy

TL;DR: In this article, the authors extend transaction cost analysis into a governance value analysis (GVA) framework to address marketing strategy decisions, especially with regard to strategies grounded in cooperative relationships.
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Market‐oriented is more than being customer‐led

TL;DR: The authors argue that market oriented businesses focus on future customer needs to the neglect of current customer needs and that only large companies have the resources to become market oriented, and they use this response to clarify their position on these issues.
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Country capabilities and the strategic state: how national political institutions affect multinational corporations' strategies

TL;DR: In this paper, the authors present a framework for the analysis of how MNC's strategies interact with states' industrial strategies, showing how national institutional arrangements can systematically contribute to state strategic capabilities that form a basis of competitive advantage.
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Toward greater understanding of market orientation and the resource-based view

TL;DR: The authors argue that the resource-based view is not tautological, and instead, realizing the potential value of resources depends on those resources being exploited through a firm's strategic actions.
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