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Too Much of a Good Thing? The Dual Effect of Public Sponsorship on Organizational Performance

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TLDR
In this paper, a U-shaped relationship between the amount of public sponsorship received and the market performance of sponsored organizations was found to be moderated by the breadth, depth and focus of the focal organization's resource accumulation and allocation patterns.
Abstract
Existing research provides contradictory insights on the effect of public sponsorship on the market performance of organizations. We develop the nascent theory on sponsorship by highlighting the dual and contingent nature of the relationship between public sponsorship and market performance. By arguing that sponsorship differentially affects resource accumulation and allocation mechanisms, we suggest two opposing firm-level effects, leading to an inverted U-shaped relationship between the amount of public sponsorship received and the market performance of sponsored organizations. This non-linear relationship, we argue, is moderated by the breadth, depth and focus of the focal organization's resource accumulation and allocation patterns. While horizontal scope (i.e. increased breadth) and externally oriented resource profile (i.e. reduced depth) strengthen the relationship, market orientation (i.e. increased focus) attenuates it. We test and find strong support for our hypotheses using population data on French film production firms from 1998 to 2008. Our work highlights the performance trade-offs associated with public sponsorship, and carries important managerial and policy implications.

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References
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The Economics of Superstars

TL;DR: The phenomenon of superstars as discussed by the authors is a well-known phenomenon in economics, where relatively small numbers of people earn enormous amounts of money and seem to dominate the fields in which they are engaged.
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TL;DR: An artificial “music market” was created in which 14,341 participants downloaded previously unknown songs either with or without knowledge of previous participants' choices, and increasing the strength of social influence increased both inequality and unpredictability of success.
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State Versus Private Ownership

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Institutional Linkages and Organizational Mortality

TL;DR: In this paper, the authors examined the impact of institutional linkages on the failure of child care service organizations in Metropolitan Toronto, Canada, between 1971 and 1987, and found that organizations with institutional links exhibited a significant survival advantage that increased with the intensity of competition.

The External Control of Organizations: A Resource Dependence Perspective (Stanford Business Classics)

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