Book ChapterDOI
Towards a classification framework for mobile location services
George M. Giaglis,Panos E. Kourouthanassis,Argirios Tsamakos +2 more
- pp 67-85
TLDR
This chapter aims at exploring the fascinating world of MLS, identifying the most pertinent issues that will determine its future potential, and laying down the foundation of a new field of research and practice.Abstract:
The emerging world of mobile commerce is characterized by a multiplicity of exciting new technologies, applications, and services. Among the most promising ones will be the ability to identify the exact geographical location of a mobile user at any time. This ability opens the door to a new world of innovative services, which are commonly referred to as Mobile Location Services (MLS). This chapter aims at exploring the fascinating world of MLS, identifying the most pertinent issues that will determine its future potential, and laying down the foundation of a new field of research and practice. The contribution of our analysis is encapsulated into a novel classification of mobile location services that can serve both as an analytical toolkit and an actionable framework that systemizes our understanding of MLS applications, underlying technologies, business models, and pricing schemes.read more
Citations
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Journal ArticleDOI
The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China
TL;DR: There is a direct relationship between consumer attitudes and consumer intentions and personalization is one of the most important factors in affecting consumers' attitude toward mobile advertising, particularly for female users, so the designers and marketers should effectively strategize their advertising designs by considering the personalization factor.
Journal ArticleDOI
Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications
TL;DR: A design research approach combining behaviour and engineering techniques to better support user modeling in personalized mobile advertising applications and shows it is effective in improving user attitude toward mobile advertising.
Journal ArticleDOI
A taxonomy of indoor and outdoor positioning techniques for mobile location services
TL;DR: This paper attempts to identify the various indoor and outdoor positioning techniques that can be used for the provision of mobile and wireless applications and services and proposes a novel taxonomy based on the accuracy that is needed for various mobile location-based services.
Journal ArticleDOI
Location-dependent query processing: Where we are and where we are heading
TL;DR: The technological context (mobile computing) and support middleware (such as moving object databases and data stream technology) are described, location-based services and location-dependent queries are defined and classified, and different query processing approaches are reviewed and compared.
Journal ArticleDOI
Contextual patterns in mobile service usage
TL;DR: The algorithm that identifies context based on raw data provides a new angle to mobile end-user research and the accuracy of the algorithm will be improved with the integration of seamless cell-id logging and GPS data.
References
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Proceedings ArticleDOI
Rapid prototyping of mobile context-aware applications: the Cyberguide case study
TL;DR: The Cyberguide project is presented, in which prototypes of a mobile context-aware tour guide that provide information to a tourist based on knowledge of position and orientation are built.
Journal ArticleDOI
Exploiting space and location as a design framework for interactive mobile systems
TL;DR: A design framework consisting of taxonomies of location, mobility, population, and device awareness is described consisting of a semantic model of space for mobile systems that allows contextual information to be shared across a number of mobile devices.
Book
M-Business: The Race to Mobility
Ravi Kalakota,Marcia Robinson +1 more
TL;DR: M-Business as discussed by the authors explores today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies.
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Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business
TL;DR: In this article, the authors provide context, architectures, case studies, and intelligent analysis that will help you grasp the rapidly evolving subject of mobile commerce, including devices, technologies, applications, standards, security, and more.
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Strategies for eCommerce Success
TL;DR: Fazlollahi et al. as discussed by the authors presented a study of key components and concepts of e-commerce, evaluates the critical success factors for global ecommerce, the economics of ecommerce and the practical issues involved with ecommerce in various applications.