Journal ArticleDOI
Towards a value-based perspective of consumer multicultural orientation
Yuri Seo,Hongzhi Gao +1 more
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In this article, the authors draw upon interdisciplinary studies of cultural competences and the theory of basic human values to conceptualise an individual's "multiculturality" as a value reprioritisation process towards a multicultural orientation.About:
This article is published in European Management Journal.The article was published on 2015-02-01. It has received 22 citations till now.read more
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Luxury branding: the industry, trends, and future conceptualisations
Yuri Seo,Margo Buchanan-Oliver +1 more
TL;DR: In this article, the authors examine the emergence of a global luxury brand industry and discuss previous conceptualisations of luxury brands, highlighting the unique context of luxury consumption and advocate for the advancement of the consumer-centric paradigm of luxury branding.
Journal ArticleDOI
Luxury brand markets as confluences of multiple cultural beliefs
TL;DR: In this article, a hermeneutic analysis of 24 in-depth interviews was conducted with luxury brand consumers in New Zealand to understand cross-cultural influences in the international marketing of luxury brands.
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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
Dongwoo Ko,Yuri Seo,Sang-Uk Jung +2 more
TL;DR: In this article, the authors examined the underlying mechanism whereby increased cultural congruence derived from a culturally customized website may influence the subjective experience and increase willingness to pay (WTP) online.
Journal ArticleDOI
Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action
Catherine Demangeot,Eva Kipnis,Chris Pullig,Samantha N.N. Cross,Julie Emontspool,Cristina Galalae,Sonya A. Grier,Mark S. Rosenbaum,Susy F. Best +8 more
TL;DR: In this paper, the authors examine the structures and mechanisms underlying tensions and argue for a change from current policies of tolerance that merely recognize diversity, to actively seeking a well-beingenhancing multicultural engagement.
Journal ArticleDOI
How do we adopt multiple cultural identities? A multidimensional operationalization of the sources of culture.
TL;DR: In this paper, the authors present rich and detailed accounts from participants operating in various multinational organizations located in Munich, Germany and Cape Town/Johannesburg, South Africa.
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Book ChapterDOI
Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries
TL;DR: In this paper, the universals in the content and structure of values, concentrating on the theoretical advances and empirical tests in 20 countries, and its four basic issues: substantive contents of human values; identification of comprehensive set of values; extent to which the meaning of particular values was equivalent for different groups of people; and how the relations among different values was structured.
Book
The Social Construction of Reality
TL;DR: Scheleris et al. as mentioned in this paper proposed a sociologijos disciplinos raida, which is a discipline for sociologists to discipline themselves in the discipline of social sciences.
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