Showing papers in "Asia Pacific Journal of Marketing and Logistics in 2015"
TL;DR: In this paper, the authors investigated the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran and found that sport tourists' perception of destination image and perceived quality influenced their satisfaction and revisited intention positively.
Abstract: Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.
156 citations
TL;DR: In this article, the authors examine the emergence of a global luxury brand industry and discuss previous conceptualisations of luxury brands, highlighting the unique context of luxury consumption and advocate for the advancement of the consumer-centric paradigm of luxury branding.
Abstract: Purpose – The purpose of this paper is to examine the emergence of a global luxury brand industry and discusses previous conceptualisations of luxury brands. In this endeavour, the study illustrates the unique context of luxury consumption, to highlight several developments in extant literature, and to advocate for the advancement of the consumer-centric paradigm of luxury branding. Design/methodology/approach – The study reviews the emergence of a global luxury brand industry, discusses macro-environmental trends that have influenced luxury brand consumption, critically evaluates the existing literature on luxury brands, and offers directions for future research. Findings – The study highlights that luxury brands have emerged as a special form of branding that conveys the unique sociocultural and individual meanings to their adherents. Moreover, it was found that these meanings have been shaped by a number of important cultural, social, and external trends, which call researchers and practitioners to con...
83 citations
TL;DR: In this article, the authors explored the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry and explored how individuals in facilitating organizations perceive the Halal idea logic and the benefits that a traceability system can provide to the halal food processing industry.
Abstract: Purpose – The purpose of this paper is to explore the emergence and implementation of traceability systems in the Western Australian (WA) Halal food industry. In particular, to understand how individuals in facilitating organizations perceive the Halal idea logic and the benefits that a traceability system can provide to the Halal food processing industry. Design/methodology/approach – An empirical qualitative approach was employed to examine these issues utilizing in-depth interviews. Thematic analysis was carried out using Leximancer software. Findings – Findings suggest that individual’s perception of Halal idea logic is aligned to the roles they perform. These perceptions were impacted by the specific objectives or business interests of each organization. Facilitating organizations also perceive that traceability systems are a strategic tool in the Halal food processing industry. Practical implications – The research provides insights into how to improve existing understanding of the Halal idea logic ...
56 citations
TL;DR: In this article, the authors explored reasons for not buying products through online and tried to explain the relationship between intentions to trust (IT) and online purchase intentions, and found that 90 per cent of the respondents are aware about online shopping sites but only 38 per cent are online buyers of various products.
Abstract: Purpose – The purpose of this paper is to explore reasons for not buying products through online. The study also tries to explain the relationship between intentions to trust (IT) and online purchase intentions. Design/methodology/approach – Data were collected through well-structured instrument, distributed to 226 students of Masters of Business Administration and Masters of Computer Applications departments of a north Indian University. Confirmatory Factor Analysis and Structural Equation Modelling were used to analyse the data and to test the formulated hypotheses. Findings – The results of the study highlight that 90 per cent of the respondents are aware about online shopping sites but only 38 per cent are online buyers of various products. Major reasons for not shopping are lack of security, absence of physical examination and testing of products, lack of product’s complete information, unattractive visual displays and layouts, etc. However, it is observed that nearly 79 per cent respondents have pos...
55 citations
TL;DR: This paper examined what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers and what changes to wine bottle characteristics and standard wine composition appealed and could affect their purchasing decision.
Abstract: Purpose – The purpose of this paper is to examine what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers. Moreover, what changes to wine bottle characteristics and standard wine composition appealed and could affect their purchasing decision. Design/methodology/approach – Data were collected through an online survey of 910 wine consumers who resided in Metropolitan Philadelphia and New York City. Findings – Based on conjoint analysis, averaged importance for food-wine-pairing information on wine bottle back labels was greater than both how to contact and connect with the winery and winery background information. Within the pairing information factor, description of food-wine-pairings and symbols of food-wine-pairings received positive utility values, indicating consumers preferred these options more than having no pairing information present. Consumers who purchased wine at least once a week were more positively impacted by the alt...
50 citations
TL;DR: In this paper, the authors examined the relationship between logistics capability and supply chain uncertainty and risk in Australian courier firms, and identified the key factors of logistics capability for the Austra...
Abstract: Purpose – Logistics capability is an important ability for transport and logistics firms to deliver the value and services to the customers. In contrast, supply chain uncertainty and risk is an issue in supply chain and logistics to obstruct the delivery. The purpose of this paper is to evaluate and understand the logistics capability, and to provide empirical evidence for logistics capability mitigating supply chain uncertainty and risk in the Australian courier firms. Design/methodology/approach – This study examines the relationship between logistics capability and supply chain uncertainty and risk. Partial least squares approach for structural equation modelling is applied for data analysis involving the interplay of theoretical thinking and empirical data. Empirical data are collected through a web-based survey. Total 98 Australian courier firms are identified and invited in the study. Findings – Based on the factor analysis, the authors identify the key factors of logistics capability for the Austra...
45 citations
TL;DR: In this article, the authors examined the relationship between fashion self-congruity, fashion consciousness, and attitude towards prestige brands among Generation Y (Gen Y) consumers in the context of Indonesian prestige brand market.
Abstract: Purpose – The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among Generation Y (Gen Y) consumers. The study aims to expand the scope of fashion marketing research by validating the self-congruence theory within the context of Indonesian prestige brand market. Design/methodology/approach – The paper opted for a descriptive study involving 210 undergraduate students from a top-ranked university in Indonesia. Data were collected using anonymous self-administered questionnaire. Structural equation modelling were employed to test the research hypotheses. Findings – The study found that FC performs a full mediating role on the relationship between fashion self-congruence and ATT. Research limitations/implications – The homogenous nature of the respondents have limited the generalisability of the findings. Future research could replicate this study using a sample of wider population. Practical impl...
35 citations
TL;DR: In this paper, the authors reviewed the success in last decade, analyzed what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau gambling industry, and discussed the vulnerability and unsustainability associated with the VIP business model.
Abstract: Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau gambling industry. The paper aims to discuss these issues. Design/methodology/approach – Practitioners from banking and gambling industries offered their cutting-edged analysis and viewpoints with scholars’ observation. Findings – Macroeconomic and political factors in China are the principal direct cause of Macau’s gambling revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of gambling industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gambling business by relocating th...
33 citations
TL;DR: In this paper, the authors investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country's low-tech industry and find that neither informational nor experiential marketing assistance is directly related to export performance.
Abstract: Purpose – The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country’s low-tech industry. Design/methodology/approach – The authors employ hierarchical multiple regression based on the data obtained from Bangladesh, a south Asian developing country and a leading exporter of apparel products worldwide. The authors used a sample of 224 early internationalizing apparel firms to test the hypotheses. Findings – Research describes the relationship between export assistance and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of export commitment. The authors find that neither informational nor experiential marketing assistance is directly related to export performance. The relationship between informational assistance and export performance is signif...
33 citations
TL;DR: In this article, a modified SERVQUAL instrument was used to capture customers' perceptions of service quality with a sample size of 1,152 customers, and a scale for measuring service quality in the area of business management education and reinforces the fact that service quality is a multidimensional construct.
Abstract: Purpose – The purpose of this paper is to address the question of service quality in the higher education sector in the business management area, with the research objective to explore the dimensions of service quality and assess performance of higher educational institutes (HEIs) in business management across customer-perceived service quality dimensions. Design/methodology/approach – A modified SERVQUAL instrument was used to capture customers’ perceptions of service quality with a sample size of 1,152 customers. Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was used to holistically evaluate the performance of the HEIs. Findings – The current research develops a scale for measuring service quality in the area of business management education and reinforces the fact that service quality is a multidimensional construct. It suggests that customers distinguish four dimensions of service quality in the case of the higher education industry in business management. TOPSIS analysis pro...
31 citations
TL;DR: In this article, the role of cloud service trust in cloud service transformation in small and medium enterprises (SMEs) based on the technology-environment-organization paradigm is discussed.
Abstract: Purpose – The purpose of this paper is to explain cloud service transformation in small and medium enterprises (SMEs) based on technology-environment-organization paradigm and understand the role of cloud service trust in transformation process. Design/methodology/approach – A survey involving 107 SMEs was conducted to examine the research model and hypotheses. Findings – First, cloud service trust is found to have a significant positive effect on the SMEs’ cloud service transformation intention. The second finding is about significant influences of technological drivers (reliability and information security), environmental drivers (institutional pressure, structure assurance, and vendor scarcity) and entrepreneurship on SMEs’ cloud service trust. Further, the authors found mediating effects of trust on relationships between external drivers and cloud service transformation. Practical implications – For vendors, it suggests building cloud service trust by distinguishing advantages of their cloud service a...
TL;DR: In this article, the authors present the important aspects of SD benefits, SD criteria and SD activities based on the occurrence in literature, and bring up the analysis of aforementioned aspect of SD in detail.
Abstract: Purpose – Supplier development (SD) is a kind of collaboration among a buyer and a supplier to seek constant improvement in supplier performance and capabilities to provide better quality, on-time delivery of products and services at lower cost. The purpose of this paper is to exhibit and summarize the important aspects of SD benefits, SD criteria and SD activities. Design/methodology/approach – The review of SD aspects is based on 72 papers published from 1991 to till date in academic databases namely Science Direct, Emerald, Springer-Link Journals and IEEE Xplore with “supplier development” and “vendor development” as keywords. Findings – Through the literature review, this paper brings up the analysis of aforementioned aspect of SD in detail and put forth 43 SD benefits, 23 SD criteria and 9 SD activities. This paper also presents the important SD benefits, SD criteria and SD activities based on the occurrence in literature. Research limitations/implications – The literature on practical difficulties f...
TL;DR: In this paper, the authors provide perspectives from the industry on the proposed management model that seeks to address port-related supply chain disruptions (PSCD), and in-depth interviews were conducted with professionals from the port management and port users to preliminarily substantiate the findings.
Abstract: Purpose – The function of a port has evolved from a platform providing simple loading and unloading activities to a gateway that opens up numerous opportunities that proliferate economic benefits. The effects of globalization and modern supply chain trends have reinforced the role that ports play in supply chains. This calls for contemporary studies on supply chain management to expand to address the management of supply chain disruptions that originate from port operations. The purpose of this paper is to provide perspectives from the industry on the proposed management model that seeks to address port-related supply chain disruptions (PSCD). Design/methodology/approach – In-depth interviews were conducted with professionals from the port management and port users to preliminarily substantiate the findings. Findings – A list of port-related supply chain threats was first identified and their occurrences were analyzed. Then, through the interviews with the management of industry players, the factors which...
TL;DR: In this paper, the authors examined the consumption patterns of Chinese migrants from rural regions to urban cities from a social identity perspective, which stems from Chinese Hukou system (household registry system), and found that affirmative social identification has a significantly positive effect on the level of consumption for migrant workers.
Abstract: Purpose – The purpose of this paper is to examine spending pattern of Chinese migrant workers from rural regions to urban cities from a social identity perspective, which stems from Chinese Hukou system (household registry system). This study proposes a theoretical model for consumer utility function (a combination of economic utility and social utility) which takes into account the choice of social identification. Design/methodology/approach – This study focusses on the influence of rural and urban identification on consumption patterns of Chinese migrant workers. These assumptions were verified based on a survey with 650 samples in Shanghai, one of the most developed cities in China. Findings – Results indicate that affirmative social identification has a significantly positive effect on the level of consumption for migrant workers. High level of rural identification has a more significant impact than urban identification on survival consumption including food, medicine and family support. On the other ...
TL;DR: In this paper, the authors identify major challenges that Asia-Pacific policy makers face in drawing up international logistics policies, and seek possible solutions to the problems, and introduce both intra-and extra-regional examples of the ways in which those challenges have been overcome in particular contexts through concerted action by government and the private sector.
Abstract: Purpose – The purpose of this paper is to identify major challenges that Asia-Pacific policy makers face in drawing up international logistics policies, and to seek possible solutions to the problems. Design/methodology/approach – Case study method: the paper includes seven case studies that attempt to address various types of logistics challenges. The paper introduces both intra- and extra-regional examples of the ways in which those challenges have been overcome in particular contexts through concerted action by government and the private sector. Findings – There are a lot of interesting experiences of overcoming logistics challenges, both inside and outside the Asia-Pacific region. Good practice experiences can be replicated by other countries in the region. Originality/value – While there have been a lot of discussions on logistics policy reforms, this paper is one of the first attempts that clearly link challenges with concrete case experiences where those are overcome. The paper discusses very pract...
TL;DR: In this paper, the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test the conceptual framework of Du et al.
Abstract: Purpose – The purpose of this paper is to understand the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test the conceptual framework of Du et al (2007) Design/methodology/approach – A quantitative study was conducted using a mall intercept survey of 184 Thai mobile phone service provider consumers in Bangkok, Thailand Findings – A CSR emphasised brand is more likely than non-CSR emphasised brands to accrue consumer CSR awareness, positive attitude to company motivations and beliefs in the CSR of that company Although beliefs are associated with consumers’ greater identification and advocacy behaviours towards the CSR emphasised brand than the non-CSR emphasised brands, they are not associated with loyalty Practical implications – The paper provides potential guidance for companies to more effectively position and communicate their CSR activities to create differential advantages Originality/value – Findings of the stud
TL;DR: The authors examined the influence of export barriers at two different points in time, 1995 (t 0) and 2010 (t 1), respectively, using confidence as a surrogate for affect, and found an inverse relationship between affect and export barrier intensity with the influence increasing as exporter confidence subsides.
Abstract: Purpose – The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 (t 0) and 2010 (t 1), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier intensity with the influence of export barriers increasing as exporter confidence subsides. Design/methodology/approach – The study draws two random probabilistic samples (1995/2010) of New Zealand’s SME exporters, from the same working population, using an identical survey instrument. Preliminary analysis combines exploratory factor analysis and confirmatory factor analysis techniques. The research proposition is tested using binary logistic regression. Findings – The results found that the influence of export barriers changes substantially across time. There was support for the proposition in that the 2010 sample of exporters were two to nine times more likely to consider export barriers influential than the 1995 group. Such evi...
TL;DR: In this article, the authors examined the implications of globalization on international marketing from the point of multinational firms, in the context of an emerging consumer market in India, and introduced new measures for industry analysis.
Abstract: Purpose – Globalization means integrating the economy and consumer market with the rest of the world, which involves the removal of restrictions on imports and foreign investment. The purpose of this paper is to examine the implications of globalization on international marketing from the point of multinational firms, in the context of an emerging consumer market – India. Design/methodology/approach – This is a general review-based study with some secondary data analysis. The author introduces new measures for industry analysis. Findings – It was found that Indian market has opened up substantially and there are many foreign players in most sectors. Imports growth rate has gone up substantially during post-World Trade Organization period. The author provides insights based on sector-wise analysis. Originality/value – The most important contribution of this paper is the introduction of two measures for carrying out industry analysis by integrating economics, marketing and strategy a Success-probability Ind...
TL;DR: Zhang et al. as discussed by the authors demonstrate the importance of TOO associations for consumers' perception of product authenticity and empirically test the chain of effects, from TOO association to perceived authenticity, and to consumers' self-brand connections.
Abstract: Purpose – The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand connections. Design/methodology/approach – An experimental method and a partial least square approach were adopted. Hypotheses were tested on data collected across 665 Chinese consumers. Findings – Results demonstrate that TOO exerts a positive impact on perceived product authenticity, which in turn leads to stronger consumers’ self-brand connections. In addition, compared with country of origin (COO) information, TOO has a unique positive impact on perceived authenticity and a direct positive effect on consumers’ self-brand connections. Also, the positive impact of TOO on perceived authenticity is enhanced through consumers’ familiarity with the TOO and through congruence between the product category and the TOO. Research limi...
TL;DR: In this paper, the authors examined the effect of parental and peer norms on idol worship as well as the impact of idol worship on the intention to purchase and obtain the idol's music products legally and illegally.
Abstract: Purpose – The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and illegally. Design/methodology/approach – A stratified, two-stage, cluster sampling procedure was applied to a list of high schools obtained from the Ministry of Education in Taiwan. A return rate of 80 per cent yielded 723 usable questionnaires, the data from which were analysed by the LISREL structural equation modelling software. Findings – The results suggest that both social worship and personal worship have a significant and positive impact on the intention to purchase music. However, personal worship has a negative impact on the intention to pirate music while social worship appears to strengthen it. Research limitations/implications – The findings suggest that idol worship is more complex than previously understood. The constructs chosen in this research should be seen only as a sna...
TL;DR: In this article, the authors analyze the rationale for choice of suppliers and the influence these decisions have on the firm's capabilities and long-term competitive advantage and sustainability in the Swedish mining industry.
Abstract: Purpose – The purpose of this paper is to analyze the rationale for choice of suppliers and the influence these decisions have on the firm’s capabilities. Design/methodology/approach – The authors examine the choice of in-house operations vs buying maintenance in the Swedish mining industry through a qualitative case study approach. Findings – The findings reveal a strong tendency to outsource maintenance. Research limitations/implications – This in turn has a strong influence on the firm’s capabilities and long-term competitive advantage and sustainability. Practical implications – Based on the empirical findings, the authors comment on the strength and weaknesses of the different outsourcing and attempt to find practical solutions that assist the firm in creating competitive advantage. Originality/value – The unique contribution of this study is that it extends prior firm capabilities studies by investigating the impact of capability loss specifically in complex, intricate maintenance processes in a dyn...
TL;DR: In this paper, the antecedents of speed-to-market (SM) were determined based on structured survey questionnaire data of 415 managers from private and public sector firms in India, and a model was established on SM with the organizational variables of enacting organizational environment (EOE), organizational infrastructure (OI), project complexity (PC), and creation of collective mind (CCM).
Abstract: Purpose – The purpose of this paper is to determine the antecedents of speed to market (SM). Further, a model was established on SM with the organizational variables of enacting organizational environment (EOE), organizational infrastructure (OI), project complexity (PC) and creation of collective mind (CCM). Design/methodology/approach – This research was based on structured survey questionnaire data of 415 managers from private and public sector firms in India. The data analysis was carried out with SPSS 20 and AMOS 18 for structural equation modeling. Findings – Research results indicated that the exogenous factors were EOE and OI. PC and CCM were the intervening variables and SM was the endogenous variables. The result indicated that there was significant positive relationship between EOE and PC, EOE and CCM. There was also a significant positive relationship between the variables EOE with PC, OI with PC and CCM with PC. Finally there existed a significant positive relationship between PC and SM and C...
TL;DR: In this article, the authors explore how the different dimensions of service quality influence customers' behavioral intentions in the private and public sector banks, that is, in class and mass banking, respectively, and the implications for the service provider, consumer, society and consumer policy.
Abstract: Purpose – The purpose of this paper is to explore how the different dimensions of service quality influence customers’ behavioural intentions in the private and public sector banks, that is, in class and mass banking, respectively, and the implications for the service provider, consumer, society and consumer policy. Design/methodology/approach – A contextually modified SERVQUAL instrument was used to capture customers’ perceptions of service quality followed by exploratory factor analysis to study the dimensionality of service quality in retail banking. Multiple regression was used to probe the influence of the dimensions of service quality on customers’ behavioural intentions. Findings – The study revealed four dimensions of service quality in retail banking, namely, customer-orientedness, reliability, tangibles and convenience and showed that the service quality factor customer-orientedness comprising of the responsiveness and attitude of employees is most important in influencing customers’ behavioural...
TL;DR: In this paper, the authors provide insights and advice for marketing strategists within New Zealand's manufacturing sector, based on lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis "hangover" characterised by unpredictable trading conditions both worldwide and in Asia-Pacific region.
Abstract: Purpose
– On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised by unpredictable trading conditions both worldwide and in the Asia-Pacific region, the purpose of this paper is to provide insights and advice for marketing strategists within New Zealand’s manufacturing sector.
Design/methodology/approach
– The inquiry is based on two point-in-time mail surveys, one during recessionary conditions and the other during favourable economic conditions, with similar samples of 427 and 272 New Zealand manufacturers, respectively. Data analyses were conducted using SPSS and sought to compare and contrast successful strategic marketing decision making between the two time-points.
Findings
– The results confirm that, irrespective of prevailing economic circumstances, basic strategic marketing plays a pivotal role in facilitating the competitive success of New Zealand manufacturers. However, with the notable exception of three “evergreen” practices – targeting selected market segments, competing on the basis of value-to-the-customer, and finding new ways to do business – the results also suggest that different economic conditions otherwise necessitate quite different priorities for success at each stage of the strategic marketing decision-making process.
Research limitations/implications
– Due to relatively low-response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, since an identical questionnaire was administered at two time-points ten years apart, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out.
Practical implications
– The research highlights the important contribution that strategic marketing makes to the achievement of competitive success in New Zealand’s manufacturing sector. It also identifies some of the underlying “key drivers” that best predict successful strategic marketing decision making in times of recession compared with growth, thereby indicating a number of key lessons for marketing strategists.
Originality/value
– This study addresses a number of gaps in the empirical marketing literature. Although many previous studies have shown various strategic marketing activities to be critical to competitive success, few have examined it as a multi-step decision-making process and none have done so in the context of New Zealand manufacturing. Nor have previous studies sought to compare and contrast effective strategic marketing decision-making set against the background of contrasting economic circumstances.
TL;DR: Wang et al. as discussed by the authors examined the impact of institutional pressures upon market orientation implementation in mainland China and presented a conceptual framework incorporating three kinds of institutional antecedents of market orientation.
Abstract: Purpose – Literature has not paid enough attention to the antecedents of market orientation in the context of transitional economy and many authors focus on internal antecedent factors which could be controlled by the organizations To address the research gaps, the purpose of this paper is to examine the impact of institutional pressures upon market orientation implementation in mainland China Design/methodology/approach – Based on multiple case studies of four large B2B manufacturing firms, this paper presents a conceptual framework incorporating three kinds of institutional antecedents of market orientation Then the developed framework is empirically tested and the impacts of antecedent factors are compared by a fully structured questionnaire survey of 235 Chinese manufacturing firms Findings – The research findings indicate that during the market-oriented organizational change, normative and mimetic institutional pressures are important driving forces In addition, the significant institutional ant
TL;DR: In this article, the antecedents and consequence of regional animosity and their impacts on regional media preference were examined using computer assisted telephone interviews with randomly selected adult residents in Northern and Southern Taiwan.
Abstract: Purpose – The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference. Design/methodology/approach – Computer-assisted telephone interviews were conducted with randomly selected adult residents in Northern (206) and Southern (201) Taiwan. The data were analyzed using structural equation modeling in LISERAL and fuzzy-set qualitative comparative analysis. Findings – The findings reveal that perceived economic threat, economic hardship and dissatisfaction with government economic policy increase home region identification and perceived discrimination, which in turn lead to heightened animosity toward the opposite foreign region. This increasing animosity then affects consumer choice over home region media compared to media originated from the other region. Research limitations/implications – The findings suggest that military and political tensions alone cannot explain why consumers would harbor animosity between on...
TL;DR: In this paper, the authors examined the relationship between musician's social network sites and music acquisition via legal and illegal means, and found that perceived interactivity and sincerity on musicians' SNS leads to stronger ties, enhancing the fan's feeling of closeness to the musician, the fan inclination to spread positive word-of-mouth, and the time a fan spends on the site.
Abstract: Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via legal and illegal means. Design/methodology/approach – A quantitative approach was taken, gathering 352 responses from young adults via an online survey. Findings – Perceptions of interactivity and sincerity on musicians’ SNS are found to lead to stronger ties, enhancing the fan’s feeling of closeness to the musician, the fan’s inclination to spread positive word-of-mouth, and the time a fan spends on the site. Pathways are found between the fan activity, sense of closeness and time spent on the SNS. In terms of acquisition, the tie strength indicator of time spent on the SNS holds a positive relationship with purchase intent. While a sense of closeness holds a negative relationship to illegal downloading activity, the fan’s activity recommending the musician has a positive influence on illegal downloading. Research lim...
TL;DR: In this article, structural equation modeling is used to test the posited hypotheses of superstitious beliefs and find that both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path.
Abstract: Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model supports the path from self-esteem to extrinsic superstitious beliefs, and only the South Korean model supports the path from intrinsic religiosity to extrinsic superstitious beliefs. Research limitations/implications – South Korean and US student data may limit generalizability. As effect sizes in this context are established, researchers have a benchmark for future quantitative superstition research. Practical imp...
TL;DR: In this article, a systematic literature review was adapted to identify the impediments and challenge themes from 1,081 studies available on the Australian rail industry and a tollgate criterion was then deployed.
Abstract: Purpose – The purpose of this paper is to identify current impediments to the competitiveness of the rail industry in the Australian non-bulk freight market. Design/methodology/approach – A systematic literature review was adapted to identify the impediments and challenge themes from 1,081 studies available on the Australian rail industry. To select the studies relevant to the research question, a tollgate criterion was then deployed. Impediments were identified by a structured data synthesis process and a heuristic algorithm was developed to explore the possible relationships between the impediments and challenges. Findings – Four major themes are apparent, each of which presents the rail industry with challenges in the non-bulk freight market. “Infrastructural inefficiencies and the need for further integration” was ranked as the main rail industry challenge, while “environmental concerns and the associated costs of externalities” was the least. In addition, across the four themes data synthesis identif...
TL;DR: In this article, the authors examine the accelerated growth within the Australian do-it-yourself (DIY) market and discuss the factors and drivers affecting consumer motivations to engage in such assembly tasks.
Abstract: Purpose
– The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks.
Design/methodology/approach
– Using a case study approach, evaluations and critical analysis of the DIY industry was being formulated by drawing on real life brands and examples. An analysis of various DIY retail strategies and DIY decking companies was synthesised to provide insights into the DIY industry.
Findings
– The insights into the industry outlines the changing consumer attitudes and motivations towards DIY and decking tasks. The findings on an evolving DIY industry, in particular the decking market demonstrate useful implications for academics, policy makers and brand practitioners.
Originality/value
– There have been little industry studies that delve into specifically decking products. Considering the vast increase in homeware, renovations, and gardening, the study provides insights from various case studies into the strategies undertaken by Australian and global companies. In addition, the majority of studies undertaken have also been concerned with the intrinsic motivations of consumers and not necessarily the extrinsic effect that brands and retailers advertently and inadvertently communicate and signal to consumers of DIY products.