Book ChapterDOI
Why Some Internet Users Don’t Buy Air Tickets Online
Enrique Bigné,Silvia Sanz,Carla Ruiz,Joaquín Aldás +3 more
- pp 209-221
TLDR
In this article, the authors identify the determinant variables that make some Internet users not to buy airline tickets online, using TAM and the Theory of Planned Behaviour (TPB), with the addition of the influence of perceived risk and trust.Abstract:
This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical study of Internet users who never have purchased an airline ticket online suggest that both subjective norm and attitude have a direct influence on airline ticket purchase intention. Ease of use has also proved to be a significant variable, because it has an indirect influence on behaviour through perceived usefulness, trust and risk. Risk, trust and perceived behavioural control were found to influence purchase intention through attitude. The results also show that risk is a multidimensional variable and that the dimensions do not all exercise the same influence on airline ticket purchase intention. Managerial implications are provided.read more
Citations
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Journal ArticleDOI
Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents
TL;DR: In this article, a model for the formation of online purchase intention based on perceived value, trust and the antecedents of perceived security and privacy, using the model proposed by Ray, Ow, and Kim (2011) extended to cover third-party assurance seals and related constructs, examines the influence on trust of consumers' perceived information quality, privacy, and security.
Journal ArticleDOI
Influence of the user's psychological factors on the online purchase intention in rural tourism: integrating innovativeness to the UTAUT framework.
Héctor San Martín,Ángel Herrero +1 more
TL;DR: In this article, the authors explore the process of adoption of new information technologies by the users of rural tourism services and, more concretely, the underlying psychological factors of individuals that explain their intentions to make bookings or reservations directly through the websites of the rural accommodations (online purchase intentions).
Journal ArticleDOI
Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model
TL;DR: In this paper, the authors examined determinants of purchasing flights from low-cost carrier (LCC) websites and proposed an extended unified theory of acceptance and use of technology (UTAUT) model.
Journal ArticleDOI
An integrative model of consumers' intentions to purchase travel online
Suzanne Amaro,Paulo Duarte +1 more
TL;DR: In this article, an integrated model to explore which factors affect intentions to purchase travel online was proposed and empirically tested, and the empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to buy travel online are mostly determined by attitude, compatibility and perceived risk.
Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context
Ji-Won Moon,Young-Gul Kim +1 more
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
References
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Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.