What is meant by regression analysis and predictive analytics and what role does that play in social media advertising?
Answers from top 14 papers
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| Papers (14) | Insight |
|---|---|
| Social marketing campaigns should use what is known about branding, targeting, positioning, and media to sell good behaviors in the public interest. | |
| Findings Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. | |
| The results of this analysis support the argument that advertising serves the role of providing market information and that the nature of such information is determined by economic conditions. | |
37 Citations | Empirical evidence in this study contributes to the social media marketing and brand advertising research fields. |
25 Citations | It sheds a novel perspective on how social media “likes”, advertising disclosures and the presence of firm-serving motives influence advertising effectiveness. |
11 Jul 2014 | Ultimately, a successful social media analytics program can enable businesses to improve their performance management initiatives across various business functions. |
| In sum, the article provides empirical evidence for the value of integrating social media with traditional media in advertising campaigns. | |
72 Citations | This study offers theoretical contributions to research on advertising content strategy and advertising language on social media, and it holds practical implications for marketers launching in-feed social ads on social media. |
| The findings reveal the current status of social media analytics in marketing research and identify various untapped areas for further research. | |
29 Citations | The analysis is valuable to social media practitioners and researchers alike. |
18 Feb 2018 | Taken together, our findings have significant implications for users, policy makers, and regulators as social media advertising services mature. |
88 Citations | This study also provides a feasible approach and a case study as an example to help enterprises more effectively apply social media analytics in practice. |
| Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research.,To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. | |
61 Citations | The analysis also points to the generic limitations of social media analytics that derive from their fundamentally exploratory multi-method nature. |
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