Showing papers on "Diffusion of innovations published in 1992"
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TL;DR: In this article, the authors developed and tested a model of the effects of perceived consumption visibility and superordinate group influence on new product intention formation and found that perceived visibility of consumption significantly affects consumers' predictions of normative outcomes (i.e., social approval from referents).
Abstract: The social context of new product adoption behavior is a key aspect of the diffusion of innovations. Yet little is known about the process by which social contextual factors influence individual adoption decisions. This research develops and tests a model of the effects of perceived consumption visibility and superordinate group influence on new product intention formation. A structural equation model is used in an experimental design to provide a comprehensive view of variable interdependencies and to incorporate measurement error. Key findings indicate that (1) perceived visibility of consumption significantly affects consumers' predictions of normative outcomes (i.e., social approval from referents) and (2) superordinate group influence has a direct effect on consumers' perceptions of consumption visibility and expectations of both personal (i.e., intrinsically valued product benefits) and normative outcomes from early adoption. The results have important implications for understanding the role of consumption symbols as mechanisms for social differentiation and integration.
264 citations
TL;DR: In this article, the authors developed and tested a model of the effects of perceived consumption visibility and superordinate group influence on new product intention formation and found that perceived visibility of consumption significantly affects consumers' predictions of normative outcomes (i.e., social approval from referents).
Abstract: The social context of new product adoption behavior is a key aspect of the diffusion of innovations. Yet little is known about the process by which social contextual factors influence individual adoption decisions. This research develops and tests a model of the effects of perceived consumption visibility and superordinate group influence on new product intention formation. A structural equation model is used in an experimental design to provide a comprehensive view of variable interdependencies and to incorporate measurement error. Key findings indicate that (1) perceived visibility of consumption significantly affects consumers' predictions of normative outcomes (i.e., social approval from referents) and (2) superordinate group influence has a direct effect on consumers' perceptions of consumption visibility and expectations of both personal (i.e., intrinsically valued product benefits) and normative outcomes from early adoption. The results have important implications for understanding the role of consumption symbols as mechanisms for social differentiation and integration.
231 citations
TL;DR: In this paper, the authors define a technoeconomic network (TEN) as a coordinated set of heterogeneous actors (public laboratories, technical research centers, industrial firms, users) who participate collectively in the development and diffusion of innovations and, via numerous interactions, organize the relationships between scientifico-technical research and the market.
172 citations
TL;DR: In this paper, an analysis of personal communication network properties and kinship ownership arrangements of the farm provides further evidence of factors influencing the decision to adopt conservation tillage practices, and the results are discussed in the context of the inconclusive findings to date of the influence of kin in the diffusion of innovations model for rural sociology.
120 citations
TL;DR: In this paper, the authors examine the nature of the communication networks that exist between adopting organizations, and from third parties and suppliers to adopters, and investigate the impact of differing network topologies of communications and alternative models of social contagion on observed adoption patterns.
113 citations
TL;DR: The diffusion of innovations has long been a major topic in the context of technological change as discussed by the authors and most of the empirical economic studies on diffusion of technologies have estimated rates of adoption and levels of adoption until the stage when the process reaches its ceiling (e.g. Jarvis, 1981; Jansen, Walker et al., 1990).
98 citations
TL;DR: In this paper, the diffusion of innovations framework was applied to examine whether cable subscribership is related to use of functionally similar media, and they found that cable adoption was related to the use of other entertainment media, but generally unrelated to interpersonal media.
64 citations
TL;DR: This study examined the efficacy of opinion leadership approach in accelerating the acceptance of computers in Saudi Arabia, and findings indicate that the approach has promise.
40 citations
TL;DR: The purpose of the Decision-Episode Framework is to provide a framework that directs attention toward the key problems in the appropriation of innovations by user firms, and examines a particular innovation that is a subset of information technology.
Abstract: It is becoming clear that the application of information technology to managerial tasks has not yet produced the increases in productivity that were proclaimed in the late 1970s The reasons for this are complex, yet three common problems have been identified First, the systems created in the 1970s tended to automate and entrench existing American practices rather than to transform these practices This applies especially to computer-aided production management (CAPM) In the key market of the United States, the 1970s were an era of relatively high availability of resources to management and there was only slight pressure to alter these practices in order to increase the tightness and speed of decision making Consequently, suppliers and users enjoyed the presentational effects of the new types of formalization, but neglected the costs of processing transactions So they paid scant attention to the flexible, cheaper alternatives being developed by the Japanese (Schonberger, 1982) Second, in the United States and Europe the supply side occupies a very strong position relative to the users This position has been reinforced by the glamour of the new technology, especially by the presentation of CAPM as a total information system that provides centralized control of production The influence of the supply side was implicitly strengthened by the perspective known as the diffusion of innovations (Rogers, 1983) This is one of the areas of heaviest research in the social sciences and has a pro-innovation bias (Clark, 1987) It is assumed that innovations should be adopted in the form made available by the supply side Consequently, the needs of the user are minimized (Clark and Staunton, 1990) We argue that with innovations in information technology the user should reblend the original innovation and aim towards appropriation (Clark, 1987, pp 155-157) Third, too much attention is given to the implementation stages (see figure 1) and too little attention has been given to processes by which the user selects and designs systems of CAPM to fit the specific situation In particular the strategic implications are understated Our approach seeks to make the supplier-user dynamic more transparent and to underline the significance of the early design choices The purpose of the Decision-Episode Framework is to provide a framework that directs attention toward the key problems in the appropriation of innovations by user firms We have examined a particular innovation that is a subset of information technology The innovation, which is used by production controllers and related departments, consists of software and hardware which, it is claimed, provides the user with a continuing ability to program, monitor, and control the movement of inventory through all stages of production (Corke, 1985) Research on CAPM shows many examples of systems being partially used Typically the modules are clustered within specific functional activities such as production, marketing, or accountancy Within these areas there have been many intra-activity connections, but many fewer interactivity connections Also, some modules considered to be highly significant are used infrequently or not at all (Burcher, 1991) In Britain there has been a tendency for CAPM modules to be introduced
23 citations
TL;DR: Adaptation is a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs as mentioned in this paper, which can be explained by the differing interpretation of innovation components by individual adopters, an individual's level of adopter innovativeness or readiness to accept change, and the generative learning process whereby an individual relates new information to prior knowledge and experience.
Abstract: Adaptation is a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change, and (c) the generative learning process whereby an individual relates new information to prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness stage when potential adopters are forming their opinions and ideas about an innovation.
19 citations
TL;DR: In this paper, the authors describe a simulation that provides an alternative method for teaching managers about the organizational renewal process and about the skills which are necessary to effect change in organizations, based on theories about change, diffusion of innovations, and power and influence.
Abstract: Describes a simulation that provides an alternative method for teaching managers about the organizational renewal process and about the skills which are necessary to effect change in organizations. The simulation is based on theories about change, diffusion of innovations, and power and influence. It gives the participants a way of being involved in creating change which offers insights into their own capabilities and understanding of the change process.
01 Jan 1992
TL;DR: In this paper, the authors evaluate and extend some of the recent ideas of Robertson and Gatignon regarding the importance of supply-side factors in the organizational diffusion of innovations and develop arguments for the premise that diffusion theory should not only take buyer characteristics and behaviour into account but should also view the suppliers' new product development and marketing activities as pro-active variables.
Abstract: This paper evaluates and extends some of the recent ideas of Robertson and Gatignon regarding the importance of supply‐side factors in the organizational diffusion of innovations. We develop arguments for the premise that diffusion theory should not only take buyer characteristics and behaviour into account but should also view the suppliers’ new product development and marketing activities as pro‐active variables. A typology of supply‐side factors is presented based on empirical evidence from salient fields of inquiry which cover sociology, industrial economics, new product development, marketing and industrial buyer behaviour. From this, we present some issues for further research in the form of eight key propositions.
01 Aug 1992
TL;DR: The authors examines researchers' persistence in their efforts to develop a technology and several hypotheses regarding researcher persistence are formulated and tested using data for 1,257 researc... and they conclude that persistence is correlated with the success of research.
Abstract: This paper examines researchers' persistence in their efforts to development a technology. Several hypotheses regarding researcher persistence are formulated and tested using data for 1,257 researc...
01 Mar 1992
TL;DR: A multidisciplinary alternative framework to the classical model of the diffusion of innovations, to analyze the potential uses of microcomputers for development and the emphasis on the indigenous knowledge systems translates a paradigm shift in the analysis of technology transfer.
Abstract: This article proposes a multidisciplinary alternative framework to the classical model of the diffusion of innovations, to analyze the potential uses of microcomputers for development. The emphasis on the indigenous knowledge systems translates a paradigm shift in the analysis of technology transfer. This shift requires the integration of the user’s knowledge as the condition of the adoption of the innovation. Expert systems based on indigenous knowledge can help make this shift possible if they are used to understand the cognitive processes of the indigenous knowledge, rather than to mimic their performance.