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Abhishek Mishra
Researcher at Indian Institute of Management Indore
Publications - 40
Citations - 646
Abhishek Mishra is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Brand equity & Product design. The author has an hindex of 10, co-authored 38 publications receiving 333 citations. Previous affiliations of Abhishek Mishra include Indian Institute of Management Ahmedabad & Indian Institute of Management Lucknow.
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All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
TL;DR: In this paper, a potential green service encounter (GSE) framework is proposed by which hotel management can reassure customers and secure long-term patronage by providing tangible evidences to create trust in their green claims.
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How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
TL;DR: A novel extended expectation–confirmation model is proposed which explores the impact of pre-adoption expectancies and confirmation on post-ad adoption satisfaction and continuance intentions and guides the M-wallet application developers to enhance user satisfaction andContinance intentions by meeting their pre- adoption expectations through consumption-driven confirmation.
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Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle:
TL;DR: In this paper, the authors explore the buildup of consumer-based brand equity from positive derived experiences, which make a user feel good about their decision to buy and use products, and those feelings get accrued as strong consumer-brand relationship.
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Acceptance and forwarding of electronic word of mouth
Sabita Mahapatra,Abhishek Mishra +1 more
TL;DR: In this article, the influence of source credibility, message credibility, source credibility and tie strength on acceptance and subsequent forwarding of electronic word of mouth (EWOM) also depends on personality traits, which is investigated in form of moderation effect of individual regulatory focus.
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Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India
TL;DR: In this article, a trust-based approach for higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations, thus, creating trust through e-f...