Journal ArticleDOI
Acceptance and forwarding of electronic word of mouth
Sabita Mahapatra,Abhishek Mishra +1 more
TLDR
In this article, the influence of source credibility, message credibility, source credibility and tie strength on acceptance and subsequent forwarding of electronic word of mouth (EWOM) also depends on personality traits, which is investigated in form of moderation effect of individual regulatory focus.Abstract:
Purpose
The purpose of this paper is to examine the influence of source credibility, message credibility and tie strength, on acceptance and subsequent forwarding of electronic word of mouth (EWOM). Forwarding EWOM (FEWOM) also depends on personality traits, which this work investigates in form of moderation effect of individual regulatory focus.
Design/methodology/approach
Hypotheses are developed using social exchange theory and the elaboration likelihood model and tested using structural equation modelling. Data were collected online, using a random sample of 324 respondents in India.
Findings
Findings indicate that source credibility and tie strength are instrumental in influencing acceptance of EWOM. A strong mediation role of acceptance of EWOM, confirms that people tend to forward information online only if they accept it.
Research limitations/implications
This study represents a unique effort to focus on the combined effects of message credibility, source credibility and tie strength on acceptance and subsequent forwarding of EWOM.
Originality/value
This study provides original insights about antecedents of FEWOM as well as the role of individual regulatory focus as a moderator in the process.read more
Citations
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Journal ArticleDOI
Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior
Shalini Talwar,Amandeep Dhir,Amandeep Dhir,Puneet Kaur,Puneet Kaur,Nida Zafar,Melfi Alrasheedy +6 more
TL;DR: In this paper, the authors examined the associations of the dark side of social media use and fake news sharing behavior among social media users and found that online trust, self-disclosure, fear of missing out, and social media fatigue are positively associated with the sharing fake news.
Journal ArticleDOI
The value proposition of food delivery apps from the perspective of theory of consumption value
TL;DR: In this paper, the authors investigated the values that drive food-delivery application (FDA) use and found that epistemic value (visibility) is the chief driver of purchase intentions toward FDAs, followed by conditional (affordances), price (part of functional value) and social value (prestige).
Journal ArticleDOI
Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory
Manish Talwar,Shalini Talwar,Puneet Kaur,Puneet Kaur,A. K. M. Najmul Islam,Amandeep Dhir,Amandeep Dhir,Amandeep Dhir +7 more
TL;DR: In this paper, the authors examined both enablers and inhibitors of mobile wallets (m-wallets) as antecedents of valence of word of mouth (positive and negative; PWOM and NWOM), and found that only PWOM drives the continuance intentions of m-wallet users.
Journal ArticleDOI
Why do people use and recommend m-wallets?
Puneet Kaur,Puneet Kaur,Amandeep Dhir,Amandeep Dhir,Rahul Bodhi,Tripti Singh,Mohammad Almotairi +6 more
TL;DR: In this article, a large cross-sectional survey of 1256 smartphone users based on diffusion of innovation theory (DOI) was conducted to find out their intention to use and recommend m-wallets to others.
Journal ArticleDOI
Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry
TL;DR: In this article, the authors measured the effects of antecedents of electronic word of mouth (eWOM) on consumer based Brand Equity (CBBE) for branded hotels.
References
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The Strength of Weak Ties
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Structural equation modeling in practice: a review and recommended two-step approach
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