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Using Multivariate Statistics

Basics of qualitative research: Grounded theory procedures and techniques

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

Out of the Crisis

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

行銷硏究 : Marketing research

This article examines the relationships between library and information services, database providers, electronic journal publishers and aggregators, online search services and other intermediaries, from a branding perspective. It seeks to raise and explore the issue of the brand perceptions that users build as they undertake a search for citations and documents, and to report on the approaches that database providers, journal publishers and aggregators, and other intermediaries adopt in order to influence those perceptions. Using one academic library web site as a point of departure, the article investigates the nature and extent of brand webs presented to users through library and information service web sites, and analyses the brand messages to which they are exposed. Conclusions suggest that explicit statements of brand meaning are the exception rather than the rule. Libraries, database providers, publishers and other intermediaries need to work in partnership towards clearer articulation of individual corporate and industry-wide brand positioning.

What a tangled information brand web we weave

Building customer relationships

Considers the forces that are likely to influence higher education in the UK in the late 1990s. The context is the HEFCE document, Review of Higher Education: Submission by the Higher Education Funding Council for England,published in February 1995. Outlines the current and future developments in higher education and their implications. Considers the likely impact on education in library and information studies.

Contextual issues for education in library and information studies in England for the year 2000

Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector.Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel sector. Marketing activities are characterized by non‐marketing, inexpert marketing, implicit marketing, and sophisticated marketing categories. These categories are adapted specifically for the small hotel sector.Findings – Some hotels fall into a distinct category, while other hotels span multiple categories depending on their involvement level in various marketing activities (e.g. marketing intelligence, or promotion).Originality/value – Training exercises highlight specific marketing issues relevant to small independent hotels. Using the model, benchmarking suggestions are developed based on the hotel's marketing activity level. These exercises help practitioners to recognize this sector's diversity due to a wide s...

Executive training exercises in small hotel marketing.

Purchasers of business information on CD-ROM are often concerned to assess its cost-effectiveness CD-ROM may offer a number of advantages, as compared with print and online access, but this may be at a price The marketplace for business information on CD-ROM is characterised by a range of products that embraces a number of different kinds of databases, with differing added-value features and potential applications Pricing strategies for electronic information are complex CD-ROM pricing strategies have two distinct components: prices charged for single-user use and prices charged for network use A number of different types of discounts and options are available The article concludes with some case studies which assess the pricing strategies for specific CD-ROM products The key players in the business information marketplace will continue to maintain their presence, but there is likely to be some realignment of product ranges, enhanced products and adjustments to pricing strategies before the market reaches greater stability

Jennifer Rowley

Papers

What a tangled information brand web we weave

Building customer relationships

Contextual issues for education in library and information studies in England for the year 2000

Executive training exercises in small hotel marketing.

Pricing strategies for business information on CD-ROM