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Using Multivariate Statistics

Basics of qualitative research: Grounded theory procedures and techniques

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

Out of the Crisis

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

行銷硏究 : Marketing research

Searching for information is and has always been an inherent part of human behaviour. However, over the last fifty years searching for information, or information behaviour has been revolutionised through succeeding generations of digital technologies, and is likely to continue to evolve for the foreseeable future. Information users have always searched for information about people, companies, subjects, products, and documents in their various roles of user, consumer, learner, teacher, worker and leisure-seeker, however search has undergone and continues to undergo major transformations. The wealth of information available on the web ranging from the latest research, through health advice, to product reviews, means that the information content of the web can touch every aspect of people’s lives. However, in order to make full use of this information, people need to be able to locate the information that they require to support the various activities in which they engage. In response to this inherent demand for search tools, search technologies have been continuously enhanced, so that they are more flexible, easier-to-use, and, with their implementation in smart phones and other mobile devices, are always to hand. Some describe this as the digital age and people as digital consumers. This article argues that it is more apt to think in terms of the ‘search age’ and ‘search-led consumers’, and acknowledges that we are on the brink of a future in which search is a seamless part of everyday living, which with the advent of the latest mobile technologies can be performed anyplace anytime. In addition, social media, and most importantly its access through mobile devices, is placing increasing emphasis on the social and collaborative aspects of information behaviour. These changes need to be factored into models and theories regarding information and search behaviour. The objectives of this article are then to:

The Changing Nature of Information Behaviour

Price and pricing policy

This paper contributes to the understanding of social media strategy by examining how, Hillsong, a megachurch, is using social media. Whilst there, is a growing body of research on megachurches, and on the use of social media by not-for-profit organisations, no prior studies have examined the use of social media in megachurches. The study uses a content analysis of Hillsong’s social media platforms on Twitter, Facebook, YouTube and Instagram, to demonstrate the distributed model of social media presence adopted by Hillsong, and relates this to the various purposes for which Hillsong uses social media. Discussion and conclusions evaluate this approach to social media strategy.

/pdf/social-media-and-megachurches-1m564mbsc3.pdf

Jennifer Rowley

Papers

The Changing Nature of Information Behaviour

Price and pricing policy

Social Media and Megachurches