Jennifer Rowley

TL;DR: In this paper, an online panel survey with a UK panel of nationally representative consumers was conducted with respect to the following products that were ranked on level of involvement on the basis of the importance and effort consumers associated with their purchase.

TL;DR: In this article, the authors explore the role of promotion in the information marketplace and explore concepts such as target audiences, marketing messages, communication channels, promotional budgets and monitoring promotional performances.

TL;DR: It is argued that the Internet demands a significant review of approaches to marketing communications at both the strategic and tactical levels, with implications for attracting attention, cultivating awareness, and assessing the impact of communications and promotional activities.

TL;DR: In this article, a brief summary of the key characteristics of the knowledge management paradigm is presented, which is used as a platform for the themes that form the core of this article: defining the knowledge that the organisation requires; knowledge tools and the relationships between data, information and knowledge; the role of customer communities in CKM; bounding and structuring organisational knowledge communities; ownership of knowledge assets; integrating customer knowledge across channels; and comparing customer knowledge management with customer relationship management.

TL;DR: In this paper, the essential nature of knowledge management, and key issues that impact on the successful implementation of the knowledge management strategies are discussed, as well as the key challenges that need to be addressed.