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Basics of qualitative research: Grounded theory procedures and techniques

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.

Out of the Crisis

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

行銷硏究 : Marketing research

An organised systems analysis and design project is essential to a successful systems implementation. Systems methodologies have been developed to encourage a system atic approach to information systems planning, analysis and design. This article offers a bnef overview of systems method ologies starting with the traditional approach and considering structured hard methodologies and soft methodologies. Methodologies offer a series of phases and steps through which a project must proceed and a series of tools and techniques to assist in analysis and design. They are particu larly appropriate for detailed design of software, databases and hardware configurations. Library and information man agers rarely engage in fundamental systems design. Increas ingly, the library and information manager is not designing a system, but rather selecting the most appropnate system or software package and then tailoring a hardware configuration and a system to a specific application. This is a role that managers in other areas will also increasingly encounter. 

This overmew reviews the applicability of existing informa tion systems methodologies for library systems.

Information systems methodologies: a review and assessment of their applicability to the selection, design and implementation of library and information systems

This paper reports on action based research interventions that developed a hierarchy of measures. The contributions lie in: the development of a model that links strategic objectives and operational measures; in the processes through which the model was developed and embedded; and in the way in which difficulties in implementation were overcome. The research was conducted in a major pharmaceutical business, with commitment from senior management, and the engagement of work teams in four different areas at different levels in the organization. The paper reports on the process and highlights a number of lessons learnt.

Linking strategic objectives and operational performance: an action research-based exploration

Purpose – The aim of this article is to develop an understanding of marketing and customer relationships in software SMEs (small to medium‐sized enterprises) using a mixed methods approachDesign/methodology/approach – The methodology combined qualitative research methods along with quantitative adaptive conjoint analysis (ACA) A software SME was investigated as a case study during the first stage of the investigation In order to ascertain detailed customer perceptions and expectations of their software supplier, 16 semi‐structured interviews were conducted with the software SME's customers The interviews subsequently informed the ACA, which was chosen as an analytical tool to establish quantitative hierarchy of relevant attributes identified at the qualitative stage of the studyFindings – Marketing in software SMEs is dependant on effective relationships between the firm and its customers and these relationships should be based on providing a quality software solution, understanding the customer requ

Exploring marketing and relationships in software SMEs: A mixed methods approach

Purpose




Academic libraries have sought to become the leaders in the provision of information literacy (IL). The purpose of this paper is to identify to what extent IL is being promoted through institutional websites.




Design/methodology/approach




Data were collected from all UK university websites (n=133) in early 2015 to identify the promotion of IL. Content analysis was used for the five categories: IL in the mission statement, visions or strategic plan; IL model or framework; IL policy; IL assessment; and, IL training. Data collection was limited to information in the public domain which could be accessed from individual websites, which were searched and browsed systematically.




Findings




In total, 85.7 per cent of universities promote IL to some extent on their websites in at least one of the five categories, however the degree of the information provided varied extensively. Less than 6 per cent of universities promote IL at institutional level. Only 17.3 per cent refer to a model or framework, 15.8 per cent show their IL policy and 9 per cent provide information on their assessment of students’ IL skills. Information on IL training is offered on 84.2 per cent of websites, the most common method being online tutorials, although 52.6 per cent only offer training for one or two aspects of IL, primarily information seeking and citing and referencing.




Originality/value




This paper provides up-to-date data concerning how universities in the UK promote IL in the public domain via their websites. It should be of interest to academic librarians who are responsible for IL provision.

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Promoting information literacy: perspectives from UK universities

This paper attempts to further knowledge of entrepreneurial marketing (EM) from the SME network perspective. It offers valuable in-depth insights into personal contact networks (PCNs), illustrating their value in resource leveraging for software technology SMEs. This research is important because networking has been identified by EM researchers as central to this developing concept, while there is a paucity of research concerning software marketing and marketing in SME technology firms. An extended case study was conducted; methods used included participant-observation, desk research, and interviews with owner-managers and employees. The research focus was on firm usage and outputs of PCNs. Identified networks included business and customer networks. Findings offer insights into the role of PCNs in enhancing business, innovation and marketing capacities, areas of overlap of these networks, and the role of customer relationships in building innovation and marketing capacity.

Jennifer Rowley

Papers

Information systems methodologies: a review and assessment of their applicability to the selection, design and implementation of library and information systems

Linking strategic objectives and operational performance: an action research-based exploration

Exploring marketing and relationships in software SMEs: A mixed methods approach

Promoting information literacy: perspectives from UK universities

Networks and Customer Relationships in a Small Software Technology Firm: A Case Study