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MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

The current socioeconomic circumstances of the Aboriginal people in Canada are abysmal. According to the 1991 census, 42 percent of Aboriginal people received social welfare, as opposed to 8 percent of the Canadian population as a whole.1 In the same year unemployment among Aboriginal people stood at 24.6 percent, almost two and one-half times the national rate of 10.2 percent. The Aboriginal population will rise by 52 percent between 1991 and 2016, while the working age Aboriginal population will increase by 72 percent (compared to 22 percent and 23 percent respectively for non-Aboriginal people). This means that as bad as these circumstances are, the prospects for the future are worse unless something is done to change the relative socioeconomic circumstance of Aboriginal people vis-à-vis other Canadians. Aboriginal people in Canada have not been standing idly by accepting their socioeconomic circumstances. They have established development objectives and a process for attaining them (see figure 1). Entrepreneurship—the identification of unmet or undersatisfied needs and related opportunities and the creation of enterprises, products, and services in response to these opportunities—lies at the heart of this Aboriginal approach. Through entrepreneurship and business development they believe they can attain their socioeconomic objectives. These objectives include (1) greater control of activities on their traditional lands; (2) selfdetermination and an end to dependency through economic selfsufficiency; (3) the preservation and strengthening of traditional values and the application of these in economic development and business activities; and, of course, (4) improved socioeconomic circumstance for individuals, families, and communities. Indigenous Land Claims and Economic Development

/pdf/indigenous-land-claims-and-economic-development-the-canadian-1x9bail95t.pdf

Indigenous land claims and economic development : the Canadian experience

The majority of the people in Morocco are Indigenous Berbers; they are Muslim but not Arab. Morocco is also home to Christians and Jews. Arabic is spoken along with French, Spanish, and Berber dialects. Pluralism appears to have encouraged occupational clustering, and economic sectors reflect ethnic communities. This article incorporates the use of photographs to give an account of entrepreneurship in Morocco. It discusses spheres of economic activity and demonstrates how a middleman minority influenced commerce.

Ethnicity and entrepreneurship in Morocco: a photo-ethnographic study

This exploration of indigenous development as socialentrepreneurship begins with a discussion of the importance and context ofindigenous development globally and in Canada in particular. This is followedby a review of development theory and an assessment of the theoreticalfeasibility of the Aboriginal approach to development, which appears to begrounded on a foundation of social entrepreneurship. At this point, three case studies are presented in order to demonstrate thatsocial entrepreneurship plays a pivotal role in the decision of Aboriginalpeople to "opt in" and actively participate in the global economy. Thecase studies, which describe the business development experiences of theInuvialuit, the Osoyoos Indian Band, and the La Rouge First Nation, suggestthat a few key decisions by the Supreme Court of Canada have enabled theapproach to indigenous claims to shift from contention to negotiation andenterprise. Rather than contesting the existence of indigenous rights to land andresources, the state now negotiates agreements that form the foundation forprosperous indigenous nations within Canada. The key to achieving thisprosperity is Aboriginal entrepreneurship. The fact that the fruits of theseentrepreneurial efforts are used to fund community objectives reinforces thehighly social nature of Aboriginal entrepreneurship. (SAA)

Indigenous Land Rights, Entrepreneurship, and Economic Development in Canada:

– In negotiation with diamond enterprises, Aboriginal communities have provided their consent for the diamond mines and have ensured their participation in all diamond projects within their traditional territories. The purpose of this study is to evaluate partnership strategies., – Interviews., – Natural resource enterprises support more than 650 Canadian communities and according to industry Canada this accounts for 12 percent of Canada's gross domestic product. The diamond industry accounts for 4 percent of the nation's expenditures on mining and processing and it is poised for significant growth and contribution to the economy. This emerging industry has created a unique opportunity for Aboriginal people of the Northwest Territories, also known as NWT., – Diavik's success story shows that a good mining strategy is to think beyond extraction, and to be a good corporate citizen, supporting communities and their enterprises. In 2005, the Canadian Council for Aboriginal Business awarded Diavik the gold award. As well, the Prospectors and Developers Association of Canada awarded Diavik an award for protecting its natural surroundings and for its efforts to establish and maintain good relations with local communities., – Five communities have signed partnership agreements with Diavik Diamond Mines Inc., providing joint control of training, employment and business opportunities. This paper discusses the commitments, and the progress, made by Diavik in the participation agreements.

Aboriginal partnerships in Canada: focus on the Diavik Diamond Mine

In Rankin Inlet, where formal enterprises are few, considerable entrepreneurial activity takes place in the informal sector. To supplement income, it is common to engage in subsistence self-employment such as hunting or fishing; food derived therefrom is shared but not sold. A road linking Rankin Inlet with the rest of Canada would allow freight to be transported from Manitoba to Rankin Inlet all year long, thereby reducing living costs in Rankin Inlet, and might possibly reduce dependence on subsistence hunting and fishing.

Leo Paul Dana

Papers

Indigenous land claims and economic development : the Canadian experience

Ethnicity and entrepreneurship in Morocco: a photo-ethnographic study

Indigenous Land Rights, Entrepreneurship, and Economic Development in Canada:

Aboriginal partnerships in Canada: focus on the Diavik Diamond Mine

A study of enterprise in Rankin Inlet, Nunavut: where subsistence self-employment meets formal entrepreneurship