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MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

Singapore‐based F&N and Bangkok‐based Thai Pure Drinks launched a joint venture to bottle Coca‐Cola in Vietnam. However, Pepsi is the market leader here. For Coca‐Cola to succeed, many factors must be considered, including cultural factors.

Coca‐Cola Indochina Pte Ltd

The relationship between new media and events has increasingly important effects. International expositions (expos), which inspired the opening ceremonies and presentation of medals at the Olympic Games, are considered to be the prototype of national media events. Based on interviews with expo organisers, this study investigated differences in the ways Japan, China, and South Korea utilised information and communication technology (ICT) in their respective 2005, 2010, and 2012 expos. Analysis suggests that the ways these countries organised their expos reflected their respective ICT policies. As such, international expos of the 21st century can be understood as national media events of a new era.

National media events and information and communication technology: innovative world fairs of the early 21st century

Future research directions for women entrepreneurship in family business

This chapter provides a comprehensive example of sojourning entrepreneurship. Using a combination of primary and secondary data, we present in detail the entrepreneurial evolution of Ilan Maimon, from his first business venture in Israel, to the present activities developed and managed in China. The rich description of the elements and factors that determined entrepreneurial success in every stage of his evolution, supported by verbatims, create a detailed overview of Mr. Maimon’s professional career as a manager and sojourner entrepreneur. Our research has relevance for entrepreneurs and organizations—indicating a roadmap for achieving success in China; policy-makers—to identify and apply the effective levers of action that support the activity of these bridgehead ventures for the mutual benefit of all the parties involved; and academics—who can apply our research framework to investigate similar entrepreneurial phenomena in other developing or developed countries.

The Path of a Successful Entrepreneurial Sojourner: A Case Study About Ilan Maimon

This publication presents a summary of the presentations made in a workshop on June 23rd, 2008 at the ICSB World Conference held in Halifax, Canada. It also presents the highlights of the discussion that followed these presentations. The participants exchanged on the need to develop more theoretical approaches in entrepreneurship and suggested ways to work in that direction.

The future of entrepreneurship research: results of a research workshop with invited speakers and discussants at the International Council for Small Business World Conference in Halifax

Leo Paul Dana

Papers

Coca‐Cola Indochina Pte Ltd

National media events and information and communication technology: innovative world fairs of the early 21st century

Future research directions for women entrepreneurship in family business

The Path of a Successful Entrepreneurial Sojourner: A Case Study About Ilan Maimon

The future of entrepreneurship research: results of a research workshop with invited speakers and discussants at the International Council for Small Business World Conference in Halifax