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MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

A neighbourhood fast‐food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.

Fast food in Istanbul

Few studies probe small and medium enterprises (SMEs) in the context of sustainability. Thus, this study examines the sustainability orientation in SMEs and its impact on financial performance, considering the ‘ageing effect’. It employs a sample of Italian SMEs operating in the wine sector, using a survey questionnaire to collect qualitative and quantitative data for analysis. Accordingly, although sustainability remains typically unembedded within such SMEs, when it is embedded, a positive correlation with performance is evident. Furthermore, age is a relevant variable that can explain a different sustainability orientation and its impact on financial performance. This research contributes insight into sustainability orientation in SMEs, extending the sustainability, age, and SME performance literature. Managerial implications suggest the need to better emphasise social issues and invest more in skilled human resources and training programmes. 

The sustainability orientation in the wine industry: An analysis based on age as a driver

When the firm is undergoing hyper-growth (doubling its size in four years), this exacerbated development is characterized by numerous tensions. The notion of paradox allows for a positive understanding of the tensions of the growing company. How can a firm continue to grow and to renew itself without losing its balance? Through the longitudinal and multi-method analysis of the make-up of a medium-sized firm, we identify several dynamics that generate hyper-growth: (i) sustaining the pace of growth; (ii) extending strategic space; (iii) configurating the organization's SBUs; and (iv) transforming the strategic thought of the leader. These four represent the same dual structure: the dominant logic stabilizes and balances the action, whereas paradoxical tensions de-stabilize and question the action.

La création d’une dynamique durable d’hypercroissance

This chapter provides insights into women entrepreneurship in the Republic of North Macedonia. The chapter begins with an overview of North Macedonia and then presents an evidence-based current state of women entrepreneurship. The chapter continues with government and other policies, initiatives, and activities for facilitating women entrepreneurship. In the end, an outlook toward the development of women entrepreneurship in the future is presented.

Women’s Entrepreneurship in North Macedonia

Almost all research about co-opetition examines the emergence of co-operation in a competitive environment. Can competition emerge from a co-operative context ? While there is growing literature about indigenous entrepreneurship, this article focuses on competitive relationships among Sami people – the indigenous nation of northern Norway, Sweden and Finland and Russia’s Kola Peninsula. Reindeer herding, an activity traditionally done as a family, holds strong social value. Our ethnographic study reveals that maximisation of profits is not a sufficient explanatory variable to explain traditional reindeer herding. With limited economic returns from herding, many Sami herders rely on secondary occupations for supplementary income. To manage the resulting co-opetitive relationships, entrepreneurs compartmentalise co-operative relationships based on cultural and territorial issues, and competitive relationships based on economic considerations. Implications in terms of co-opetition and entrepreneurship are drawn.

Co-opetitive entrepreneurship : how to integrate competition in a co-operative context ? An empirical study of sami reindeer herders [Emprendimiento coopetitivo. ¿ Cómo generar un ambiente competitive en un contexto cooperativo ? Una investigación sobre los pastores sami de renos]

Leo Paul Dana

Papers

Fast food in Istanbul

The sustainability orientation in the wine industry: An analysis based on age as a driver

La création d’une dynamique durable d’hypercroissance

Women’s Entrepreneurship in North Macedonia

Co-opetitive entrepreneurship : how to integrate competition in a co-operative context ? An empirical study of sami reindeer herders [Emprendimiento coopetitivo. ¿ Cómo generar un ambiente competitive en un contexto cooperativo ? Una investigación sobre los pastores sami de renos]