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MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

This study examines the perceived association between financial risk management and beliefs of small business owners about the financial performance of their new small business ventures in the service and manufacturing industries of India. The survey shows that the perceived valuation of financial risk management positively affects the beliefs of small business owners about the financial performance of their new small business ventures in both the service and manufacturing industries of India. Results show that financial performance is significantly higher among new small business ventures with adequate internal financing sources relative to new small business ventures without adequate internal financing sources. This study contributes to the literature on the relationship between financial risk management and financial performance of new small business ventures. The findings may be useful for financial managers, production and service firm owners, investors, consultants, and other stakeholders.

Financial risk management and financial performance of new small business ventures: evidence from Indian survey data

In this paper, we explore mining in Arctic Canada from the perspective of the people on the communities there, in particular the Inuit, the pre-colonial people of the area. To do so, we first provide a brief overview of the history of mining in Canada including recent incursions into Nunavut. Then, we examine the place of aboriginal people including the Inuit in the modern global economy. We focus on their desire to participate in this economy on their own terms, meaning the respect of traditional land rights, and the respect and incorporation of traditional environmental knowledge, culture, values and practices in economic activities. Following this, we examine aboriginal land rights and settlement in Northern Canada. After this is done, we go on to consider the particular case of Baker Lake in Nunavut. Finally, we draw some conclusions from the case that can be generalised to other communities in the Arctic.

Mining and Communities in the Arctic: Lessons from Baker Lake, Canada

The label expatriates is increasingly used by and applied to a growing number of persons who do not fit classical concepts of company-driven expatriation. While relevant research is engaged in establishing interaction with smaller samples of self- initiated expatriates, the present article represents netnography of a larger, international sample of self-designated self-initiated expatriates who, independently of any research intervention, engaged in an online conversation headlined “Self-Made Expats?” on the international expatriates platform internations.com. While key findings from this non- responsive approach to the self-disclosures of an internationally diverse web community of self-made expatriates support certain dimensions of prevailing academic definitions, they also suggest reconsidering the so far disclaimed relevance of entrepreneurialism for the concept of self-initiated expatriation.

What is a self-made expat? Self-disclosures of self-initiated expatriates

Although informal entrepreneurship has attracted attention from entrepreneurship scholars, it remains under-theorized. This systematic review critically analyses, evaluates and integrates data on informal entrepreneurship gathered from studies published in eight (8) leading entrepreneurship journals. Although this form of entrepreneurship is practiced across the globe, it is generally perceived as an activity occurring in the peripheries of mainstream economics and inferior to formal entrepreneurship. This review develops essential knowledge for entrepreneurship research by theorizing informal entrepreneurship as a potent process in business formation and it establishes a future research agenda.

Informal entrepreneurship: a review and prioritization of research opportunities

This study examines the role of Ghana’s macro environmental factors on the entrepreneurial motivation of self-employed ethnic migrants. It analyses the effect of context on motivation, by focusing on the six PESTLE variables, as predictors for each of the eight distinct dimensions of entrepreneurial motivation factors, identified through an initial factor analysis of the generated survey data. We tested five hypotheses to determine the association between macro-environmental factors, and the entrepreneurial motivation of the respondents. Following data analysis and interpretation, two hypotheses comprising H2, and H3 were supported. Thus, our results show a statistically significant positive correlation between Ghana’s economic environment (i.e. H2), including its social context (i.e. H3), and the self-employment entrepreneurial motivation of the study’s respondents, as hypothesised. However, three hypotheses, consisting of H1, H4, and H5, were partially supported. The new insights derived from the findings constitute this paper’s contribution to the existing knowledge, and the entrepreneurship literature. Also, the paper’s scope and focus positions it as one of the first studies, or probably it could be the first study that has empirically analysed the impact of Ghana’s macro-contextual factors on the entrepreneurial motivation of internal ethnic migrant entrepreneurs. Furthermore, our exclusive focus on external macro-environmental factors contained in PESTLE models, which were rigorously analysed to determine their impact on entrepreneurial motivation, is a departure from the frequent analysis of the personality of entrepreneurs, and internal factors within an enterprise. Thus, from the ensuing, we make both a methodological contribution, and additions to the structural theory approach of entrepreneurship. 

/pdf/the-role-of-ghanas-macro-environment-in-ethnic-migrants-self-3cok4ftc.pdf

Leo Paul Dana

Papers

Financial risk management and financial performance of new small business ventures: evidence from Indian survey data

Mining and Communities in the Arctic: Lessons from Baker Lake, Canada

What is a self-made expat? Self-disclosures of self-initiated expatriates

Informal entrepreneurship: a review and prioritization of research opportunities

The Role of Ghana’s Macro Environment in Ethnic Migrants Self-Employment Entrepreneurial Motivation