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Using Multivariate Statistics

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

Governments in Canada, Australia, the U.S., Singapore, and elsewhere have viewed the formation of small businesses and the encouragement of entrepreneurship as a solution to national economic stagnation, but the link between small business and the economic prosperity of a nation does not always hold true. Perhaps the best illustration to exemplify this is the case of Peru. Many readers may associate Peru primarily with its history and architectural treasures such as the ancient city of Cuzco, capital of the Incan Empire for centuries. When the Europeans conquered Cuzco in 1533, it was one of the largest cities in the world, and one of the most important business centers in the Western Hemisphere. Half of Peru's population are descendants of the Incas, and research on Incan business practices reveals what may be the root of the socioeconomic problems that plague Peru today. History For millenia, small business has existed among most civilizations around the world. In our culture, the Bible describes early business transactions and trade between individuals. These were small in scale, but eventually led to the birth of large business in Europe. Ultimately small businesses gave rise to large firms, which in turn grew to become the multinational enterprises of today. Small business, however, is a relatively new concept in South America. The Incas apparently had no small business within each community. Rather than trade as individuals, they traded as groups between communities. Within each settlement, inhabitants shared what they had. The excess was collectively traded in exchange for other goods elsewhere. Only with the arrival of the Europeans did the Incas learn about noncollective, one-to-one small business. The urbanized descendants of the Incas became increasingly intrigued with entrepreneurial values, and rejected the traditional communal approach. Among non-rural inhabitants, the novelty of small business and working for oneself, replaced the traditional style of communal business trading of the Incas. Since its independence in 1821, Peru has experienced an exponential increase in small business among the urban population. As a result, Peru now suffers from a number of small businesses well beyond the optimal as well as from a lack of sufficientnumbers of large businesses and associated economies of scale. These problems were aggravated by increasing urbanization. In April l968, the Agrarian Land Reform expropriated large farms belonging to the few families which controlled the economy in an effort to redistribute wealth. Thriving plantations which had employed thousands of peasants were subdivided into many small lots for distribution to the masses. Yet many of the individuals working the land preferred working for wages than as subsistence farmers working for them selves. They were given fertile farm for free, but they had no educationobligatory education was introduced only in 1974-nor start-up capital. Nor were economies of scale possible any longer. Field size could not justify the acquisition of machinery. Many rural workers left their fields to the weeds and moved to the cities, looking for jobs. By 1970, one-third of the population had abandoned the land. Sugar, which was a major export until 1975, is now imported; the farms are feeding fewer people, and consumers are turning more to fish as an inexpensive food source. (Previously, tuna and mackerel were caught mostly for export, but are now in demand in the local market. Tuna and mackerel sell for 65 cents a kilo, whereas sea bass, flounder and beef all sell for around $4 per kilo.) Until 1965, the major export of Peru was guano from birds that nested along the shoreline which entrepreneurs sold as fertilizer. Now that fish are less plentiful due to increased local consumption, few birds remain along the Peruvian coast to feed on the depleted fish stock. The result is that there is no more bird dung for export. …

The internationalization of social hybrid firms

Purpose – This paper is the result of empirical field research conducted in Alsace, a bi‐cultural area of France controlled by Germany from 1870 to WWI, by France between the World Wars, and by Germany during WWII. The objective of the study is to contribute to the understanding of small‐scale entrepreneurs who traditionally controlled the distribution of livestock in this bi‐cultural and multi‐lingual region.Design/methodology/approach – This paper gives an account of the livestock distribution system, which prevailed in Alsace, until the Second World War. It uses qualitative methodology, based on oral testimonies of retired entrepreneurs and verified by means of triangulation.Findings – The findings in this paper indicate that, in this region of traditional rivalry between French and Germans, the sector was dominated by family enterprises speaking Jedich‐Daitch, serving as a middleman minority, and dealing between French‐speakers and German‐speakers, who did not trade with one another.Originality/value ...

A historical study of the traditional livestock merchants of Alsace

Islamic boarding schools are education institutions that have been developing in Indonesia as places for the Indonesian people to learn and gain knowledge in the perspectives of the Islamic religion and Indonesian nationalism. This study aims to explore the potential of Islamic boarding schools as places to support and to empower the economy and to increase the participation of students in entrepreneurial activities by applying the Humane Entrepreneurship approach. This study identifies the humane entrepreneurship approach by analyzing the humane cycle and the enterprise cycle in the entrepreneurship activities occurring in a single case study of an Islamic boarding school.,This article used a qualitative method with a case study approach through deep exploration and observation. In-depth semi-structured interviews were conducted with the key people in one of the Islamic boarding schools in Indonesia using a purposive sampling technique. Miles and Huberman (1984) technique was used for data analysis by grouping similar text segments into codes and categorizing them for further analysis.,The findings of this study indicate that the Islamic boarding school has implemented humane entrepreneurship through entrepreneurial-oriented activities as the main aspects of the humane cycle and the enterprise cycle. The implementation of humane entrepreneurship aims to achieve entrepreneurial growth, innovation and independence of the Islamic boarding school, as well as the development of the stakeholder's capabilities, knowledge and commitment. In addition, applying the spiritual approach, which is one of the important components of Islamic boarding schools, has proven to be effective in implementing humane entrepreneurship.,This study has several limitations. First, this study only focused on one Islamic boarding school in Indonesia. Second, there is still very little research in the field of humane entrepreneurship, so the concept itself is still considered to be relatively new. Therefore, further direction is needed for future research regarding the exploration and identification of any other factors that might influence humane entrepreneurship.,This study provides new insights on the implementation of humane entrepreneurship in Islamic boarding schools. This research covers the gap where the humane entrepreneurial approach can be applied not only in large organizations, but also in religious educational institutions. The spiritual approach and religious values as the principles of Islamic boarding schools have been proven to be effective in implementing humane entrepreneurship.

Empowering Islamic boarding schools by applying the humane entrepreneurship approach: the case of Indonesia

Recent studies on transnational entrepreneurship suggest that migrant entrepreneur plays an increasingly significant role as sources of economic activities and especially export revenue. The literature is, however, biased on the US experience, lacks a comparative perspective between migrants and non-migrants and is primarily anecdotal in nature. This paper aims to reduce this gap by mapping the recent changes in the role of migrant entrepreneurs as a source of increased economic activity and export revenue in the Danish context and thereby linking the challenges stemming from the transnational entrepreneurship literature to the immigration and internationalisation of entrepreneurship literature. Entrepreneurial economic activity in this paper is proxied by the changing share of self-owned firms across ethic categories. Export revenue is proxied by the number of firms in the different ethnic categories with exports. The Danish context provides unique data allowing for a comparison across migrants and non-migrants, across sectors and across time. The paper reveals that migrants play a decreasing role as sources of economic activity and export revenue and thus fails to provide support for the insights put forward by the transnational entrepreneurship literature. The findings suggest that the more ‘negative’ stance of the immigrations literature seems most adequate.

Leo Paul Dana

Papers

More Small Business Is Not the Answer for Peru

The internationalization of social hybrid firms

A historical study of the traditional livestock merchants of Alsace

Empowering Islamic boarding schools by applying the humane entrepreneurship approach: the case of Indonesia

Migrant entrepreneurship, economic activity and export performance: mapping the Danish trends