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Using Multivariate Statistics

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

Recording of presentation introducing narrative analysis, outlining what it is, why it can be a useful approach, how to do it and where to find out more. Presentation given at methods@manchester seminar at University of Manchester on 4 March 2010.

What is Narrative Analysis

This study investigates the relationship between human capital, financial strategy, and small firm performance in Canadian firms, analysing primary data collected through telephone surveys from 187 start-up owners. The results show that bank connections, entrepreneurial experience, internal financing sources, and investment motivations are positively correlated with the performance of small ventures; bank connections, entrepreneurial experience, personal financial sources, and risk diversification have a positive correlation with the net profit margin; while bank connections and the financial investment of immediate family members show a positive correlation with both return on investment and cash flow. The study enriches the literature concerning the factors affecting small firms' performance, exploring, both synthetically and analytically, the complex relationships between human, social and financial capital.

Human capital, financial strategy and small firm performance: a study of Canadian entrepreneurs

Lester Lloyd-Reason and Leigh Sear bring together leading researchers and thinkers in this critical guide to the ongoing, worldwide research shaping the role played by SMEs within today’s global economy. The expert contributors contend that the past twenty years have seen an explosion in research into international SMEs, resulting in a considerable body of academic literature and thinking. This research, they argue, may merely serve to increase our lack of understanding in this area, and often results in myths and misconceptions upon which SME policies and support programmes have been developed and introduced.

Traditional and Emergent Forms of Global Trading

This study of reindeer herding in Finland identifies important differences between Indigenous Sami reindeer herding, and reindeer husbandry by persons from mainstream society. A central theme was that ethnic Finns simply viewed their entrepreneurship as a means to economic profit. In contrast, Sami respondents attributed their herding to a “pull” toward cultural tradition, while a frequent finding was that Sami respondents – especially women – were often “pushed” into other activities to supplement their otherwise inadequate income derived from community‐based reindeer herding. Policy reform in the form of entrepreneurship in politics, e.g. the adoption of a Nordic Sami Convention, may be required to encompass the revealed cultural values into sector legislation.

https://www.tandfonline.com/doi/pdf/10.1080/2154896X.2011.568795

Sámi reindeer herders in Finland: pulled to community-based entrepreneurship and pushed to individualistic firms

In this symposium we will explore possibilities for Indigenous organizations to become a force for decolonization. Business enterprises owned and operated by Indigenous communities are one way for ...

Leo Paul Dana

Papers

Human capital, financial strategy and small firm performance: a study of Canadian entrepreneurs

Traditional and Emergent Forms of Global Trading

Sámi reindeer herders in Finland: pulled to community-based entrepreneurship and pushed to individualistic firms

Decolonizing Development: Perspectives from Indigenous Communities

A case study of the effects of culture on economic development