T
Ting-Peng Liang
Researcher at National Sun Yat-sen University
Publications - 201
Citations - 11845
Ting-Peng Liang is an academic researcher from National Sun Yat-sen University. The author has contributed to research in topics: Information system & Decision support system. The author has an hindex of 48, co-authored 198 publications receiving 10335 citations. Previous affiliations of Ting-Peng Liang include Purdue University & City University of Hong Kong.
Papers
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Consumer Attitudes Toward Mobile Advertising: An Empirical Study
TL;DR: Consumer attitudes toward mobile advertising and the relationship between attitude and behavior are investigated and it is not a good idea to send SMS advertisements to potential customers without prior permission.
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What Drives Social Commerce: The Role of Social Support and Relationship Quality
TL;DR: An empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user's intention of future participation in social commerce indicates that both factors play a critical role.
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Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce
Ting-Peng Liang,Efraim Turban +1 more
TL;DR: A framework that integrates several elements in social commerce research is presented and how the papers included in this special issue fit into the proposed research framework is explained.
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An empirical study on consumer acceptance of products in electronic markets: a transaction cost model
TL;DR: A model based on the transaction cost theory is developed to tackle the problem of what product is more suitable for marketing electronically and why and indicates experienced shoppers are concerned more about the uncertainty in electronic shopping, whereas inexperienced shoppers arecerned with both.
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Personalized Content Recommendation and User Satisfaction: Theoretical Synthesis and Empirical Findings
TL;DR: The findings indicate that information overload and uses and gratifications are two major theories for explaining user satisfaction with personalized services.