世界経済・社会統計 = World development indicators

计量经济分析 = Econometric analysis

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.

EC Strategy, Globalization, and SMEs

ABSTRACT:In this post-truth era, fake news on social media has emerged as a societal problem, where objective facts have increasingly become less influential. Although there is a recent spike in fake news research, it has progressed without a proper agenda or a theoretical framework and has been fragmented. This systematic literature review (SLR) aims to organize the fragmented literature on fake news, focusing on the psychosocial antecedents of its spread on social media and the impact due to such spread. Accordingly, we systematically analyzed fifty-six empirical studies using standard protocols to delineate the current research profile and future research areas. The research themes emerging from the SLR are (a) the need for a theoretical and methodological grounding for understanding the fake news problem on social media; (b) the person, behavior, and environmental factors for the fake news spread on social media; and (c) social, economic, and psychological impacts due to fake news on social media. This study also argues for expanding the current research horizon by relying on new research methods and focusing on under-investigated psychosocial factors. The study may help policymakers plan and execute human-centric policy measures for combating fake news on social media by focusing on an individual's psychosocial factors.

The Spread and Impact of Fake News on Social Media: A Systematic Literature Review and Future Research Agenda

In this study, we propose a system architecture to support bargaining in electronic stores. Two types of application agents, UI (user interface) agent and bargaining agent, are presented in the architecture. To work out each intelligent agent well, we provide intelligent agents with main data sources by creating consumer database, bargaining history, product database, strategy database, and tactics database. Based on the system architecture, we have developed a system prototype and carried out a laboratory experiment to illustrate the value of the bargaining function in electronic stores.

Agents to support bargaining in electronic stores

Virtual teams (VTs) have emerged as a new form of organizational structure supported by enabling information and communication technologies (ICT) that are able to meet future service innovation challenges of the fast-changing business environment. How effective are these virtual teams in comparison to traditional face-to-face groups? Is the teamwork quality similar and is information exchanged as effectively? The objective of this research is to investigate these issues by developing a research model that combines the task-technology fit and teamwork quality concepts and by using a laboratory experiment to examine the effect of task complexity, media characteristics, and teamwork quality on service innovation performance and satisfaction. The results will offer holds important implications for research and practice in the areas of both service innovation and IT.

Teamwork Quality And Service Innovation Performance Of Virtual Teams

Project teams are composed of a diverse collection of individuals to provide the necessary background and skills to complete an information system. The diversity within groups can be problematic from the standpoint of creating conflict that inhibits progress. A model is derived from theory that shows expected relationships among informational diversity (knowledge), conflict, and learning. All three of these variables are expected to impact eventual success of the project; with learning, informational diversity, and conflicts about the task being positive influences, but relationship conflicts being detrimental. A survey instrument composed of published metrics has been sent to project team members.

/pdf/informational-diversity-and-software-product-quality-the-2km1aw4b4j.pdf

Ting-Peng Liang

Papers

EC Strategy, Globalization, and SMEs

The Spread and Impact of Fake News on Social Media: A Systematic Literature Review and Future Research Agenda

Agents to support bargaining in electronic stores

Teamwork Quality And Service Innovation Performance Of Virtual Teams

Informational Diversity and Software Product Quality: The Intermediary Role of Conflict and Learning in Projects