世界経済・社会統計 = World development indicators

计量经济分析 = Econometric analysis

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

The rapid propagation of the Internet and information technologies has changed the nature of many industries. Fast response and personalized recommendations have become natural trends for all businesses. This is particularly important for content-related products and services, such as consulting, news, and knowledge management in an organization. The digital nature of their products allows for more customized delivery over the Internet. To provide personalized services, however, a complete understanding of user profile and accurate recommendation are essential. In this paper, an Internet recommendation system that allows customized content to be suggested based on the user's browsing profile is developed. The method adopts a semantic-expansion approach to build the user profile by analyzing documents previously read by the person. Once the customer profile is constructed, personalized contents can be provided by the system. An empirical study using master theses in the National Central library in Taiwan shows that the semantic-expansion approach outperforms the traditional keyword approach in catching user interests. The proper usage of this technology can increase customer satisfaction.

/pdf/a-semantic-expansion-approach-to-personalized-knowledge-3p4i0nv7dt.pdf

A semantic-expansion approach to personalized knowledge recommendation

Business Intelligence that applies data analytics to generate key information to support business decision making, has been an important area for more than two decades. In the last five years, the trend of “Big Data” has emerged and become a core element of Business Intelligence research. In this article, we review academic literature associated with “Big Data” and “Business Intelligence” to explore the development and research trends. We use bibliometric methods to analyze publications from 1990 to 2017 in journals indexed in Science Citation Index Expanded (SCIE), Social Science Citation Index (SSCI) and Arts & Humanities Citation Index (AHCI). We map the time trend, disciplinary distribution, high-frequency keywords to show emerging topics. The findings indicate that Computer Science and management information systems are two core disciplines that drive research associated with Big Data and Business Intelligence. “Data mining”, “social media” and “information system” are high frequency keywords, but “cloud computing”, “data warehouse” and “knowledge management” are more emphasized after 2016.

Research Landscape of Business Intelligence and Big Data analytics: A bibliometrics study

As mobile services become more popular and people can use them virtually anywhere, research on the effect of use contexts is gaining more attention. This research presents results from a study of continuous use of mobile services in different use contexts as defined by task and consumption place. Using mobile games as an example, the authors proposed a research model that augments current technology adoption theories to fit the hedonic nature of mobile games. The results from conducting an online survey indicate that contextual factors have significant moderating effect on the intention to play mobile games. The diverse lifestyles of users also have different attitudes and concerns regarding using mobile services. The findings suggest that service providers need to take into account the impact of use contexts and the needs of specific users when they design mobile services.

/pdf/effect-of-use-contexts-on-the-continuous-use-of-mobile-c41haynjpq.pdf

Effect of use contexts on the continuous use of mobile services: the case of mobile games

Decision making in virtual teams is gaining momentum due to globalization, mobility of employees, and the need for collective and rapid decision making by members who are in different locations. These factors resulted in a proliferation of virtual team software support tools for decision making, the latest of which is social software (also known as collaboration 2.0), which includes tools such as wikis, blogs, microblogs, discussion forums, and social networking platforms. This paper describes the potential use of collaboration 2.0 software for improving the process and the specific tasks in virtual group decision making. The paper proposes a framework for exploring the fitness between social software and the major activities in the group decision making process and how such tools can be successfully adopted. Specifically, we use a fit-viability model to help assessing whether social software fit a decision task and what organizational factors are important for such tools to be effective. Representative research issues related to the use of such tools are also presented.

http://www.ecrc.nsysu.edu.tw/liang/paper/1/Adopting%20Collaboration%202%20Tools%20for%20Virtual%20GDM%20(GDN%202011).pdf

A Framework for Adopting Collaboration 2.0 Tools for Virtual Group Decision Making

http://www.ecrc.nsysu.edu.tw/liang/paper/1/Growth%20Theory%20(ECRA%202007).pdf

Ting-Peng Liang

Papers

A semantic-expansion approach to personalized knowledge recommendation

Research Landscape of Business Intelligence and Big Data analytics: A bibliometrics study

Effect of use contexts on the continuous use of mobile services: the case of mobile games

A Framework for Adopting Collaboration 2.0 Tools for Virtual Group Decision Making

A growth theory perspective on B2C e-commerce growth in Europe: An exploratory study