世界経済・社会統計 = World development indicators

计量经济分析 = Econometric analysis

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

This paper reports the panel discussion on the topic of artificial intelligence (AI) and robots in our lives. This discussion was held at the Digitization of the Individual (DOTI) workshop at the International Conference on Information Systems in 2019. Three scholars (in alphabetical order: Ting-Peng Liang, Lionel Robert and Suprateek Sarker) who have done AI- and robot-related research (to varying degrees) were invited to participate in the panel discussion. The panel was moderated by Manuel Trenz.,This paper introduces the topic, chronicles the responses of the three panelists to the questions the workshop chairs posed and summarizes their responses, such that readers can have an overview of research on AI and robots in individuals' lives and insights about future research directions.,The panelists discussed four questions with regard to their research experiences on AI- and robot-related topics. They expressed their viewpoints on the underlying nature, potential and effects of AI in work and personal life domains. They also commented on the ethical dilemmas for research and practice and provided their outlook for future research in these emerging fields.,This paper aggregates the panelists' viewpoints, as expressed at the DOTI workshop. Crucial ethical and theoretical issues related to AI and robots in both work and personal life domains are addressed. Promising research directions to these cutting-edge research fields are also proposed.

/pdf/artificial-intelligence-and-robots-in-individuals-lives-how-2t86yl6lhy.pdf

Artificial intelligence and robots in individuals' lives: how to align technological possibilities and ethical issues

On e Of the mOst enduring strate gic m an agem en t cOncepts is first-mover advantage. The face validity of first mover advantage is highly compelling with a great deal of anecdotal evidence often cited in the popular business press. The means by which first mover success is established are enormously intuitive: high levels of brand identification by being the first in the minds of consumers, the fact that inertia creates a dislike for change as long as consumer needs/wants are being met, and the creation of an emotional bond with consumers by being first to satisfy desires. The vividness of heavily publicized stories of pioneering success can mislead one into thinking there is success by simply being among the first to market. But the fact is that first mover advantages are never a guarantee of durable success. In fact, industries with a fast pace of market evolution and technological evolution find first mover advantages are highly vulnerable and tenuous. Moore’s Law is propelling incredibly fast changes in all of the technologies used in internetbased consumer services. The pace of market evolution in internet-based consumer service is also fast, propelled by the whole concept of Web 2.0 as well as the relative ease of market entry and consumer openness to new, innovative, and even radical ideas. Therefore, attention must shift toward understanding how first-mover advantages can be leveraged as the market and technology evolves. Figure 1 graphically outlines the stages of market evolution mapped onto the product/market life cycle. Once a firm is first to enter a new market they are immediately under review by potential rivals. In attractive markets other firms will soon enter. As rapid market growth occurs, new entrants emerge as a gold rush takes place. Market chaos ensues as rivals seek to create differentiation and grab market share. The next stage is market shake-out, where many firms drop out due to a myriad of reasons, most notably an inability to keep up with competitors, to effectively differentiate or create a meaningful value proposition, to manage cash flow and corporate retrenchments. As the market reaches maturity, the market leaders typically emerge. Though first mover advantages offer no guarantee of durable success, firms can leverage first mover success into market leadership. Figure 2 provides a typology of tactics for firms to leverage their first mover advantages as their markets evolve. We consider three illustrative internet-based consumer service markets and how first movers in these industries leveraged their pioneering advantages into market leadership.

Technical opinionLeveraging first-mover advantages in internet-based consumer services

Keunggulan Buku ini adalah memperluas dunia web dengan memberikan contoh-contoh, produk, layanan, dan latihan. serta menyoroti kecerdasan web yang paralel dengan kecerdasan bisnis untuk e-commerce dan aplikasi web lainya.

Decision Support System and Intelegent System Jilid 2

The e-book market is booming while the brick-and-mortar book market is rapidly declining. In 2013, Amazon.com released the 6th generation of the Kindle reader – the “Kindle Paperwhite” (also known as‘Paperwhite 2’).” Kindle books can also be read on virtually every PC or tablet device. Barnes & Noble has a Kindle competitor called the Nook. The result is that some categories of books in digital format sell better than their hardcover and paperback counterparts, as described in Chap. 5.

Electronic Commerce Payment Systems

Upon completion of this chapter, you will be able to:

1.

Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.




2.

Define e-marketplaces and list their components.




3.

List the major types of e-marketplaces and describe their features.




4.

Describe electronic catalogs, search engines, and shopping carts.




5.

Describe the major types of auctions and list their characteristics.




6.

Discuss the benefits and limitations of e-auctions.




7.

Describe bartering and negotiating online.




8.

Describe virtual communities.




9.

Describe social networks as EC mechanisms.




10.

Describe the emerging technologies of augmented reality and crowdsourcing.




11.

Describe Web 3.0 and define Web 4.0 and Web 5.0.

Ting-Peng Liang

Papers

Artificial intelligence and robots in individuals' lives: how to align technological possibilities and ethical issues

Technical opinionLeveraging first-mover advantages in internet-based consumer services

Decision Support System and Intelegent System Jilid 2

Electronic Commerce Payment Systems

E-Commerce: Mechanisms, Platforms, and Tools