世界経済・社会統計 = World development indicators

计量经济分析 = Econometric analysis

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Assessing the value of decision support systems (DSS) is an important line of research. Traditionally, researchers adopt user satisfaction and decision performance to measure DSS success. In some cases, however, the use of DSS is not benefit driven. Instead, DSS adoption may be motivated by avoiding decision errors or reducing decision cost, indicating that regret avoidance may be a useful measure of DSS success. Regret is a post-decision feeling regarding not having chosen a better alternative. Recent behavioral research has indicated that, in addition to pursuing higher performance and user satisfaction, reducing decision regret is another important consideration for many decision-makers. This exploratory study extends prior research on DSS evaluation by proposing regret avoidance as an additional measure of DSS success. Experimental results regarding the use of DSS for stock investment demonstrate DSS use significantly reduces regret in situations involving low user satisfaction. Consequently, besides decision performance and user satisfaction, regret reduction is also important in measuring the effectiveness of DSS.

http://www.ecrc.nsysu.edu.tw/liang/paper/Regret%20Avoidance%20of%20DSS%20(DSS%202007).pdf

Regret avoidance as a measure of DSS success: An exploratory study

Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and e-commerce it is being viewed differently by different people and companies. In this paper we look at social commerce through e-commerce lens: namely as the delivery of e-commerce activities in social networks and by social software tools. Specifically, we identify those areas of e-commerce which are impacted by social commerce. The papers also identify the major issues related to adoption and use of the technology. Finally, we suggest some research issues related to social commerce.

Social commerce: an e-commerce perspective

http://www.ecrc.nsysu.edu.tw/liang/paper/1/Knowledge%20evolution%20(ECRA%202011).pdf

Knowledge evolution strategies and organizational performance: A strategic fit analysis

Ting-Peng Liang is National Chair Professor in Information Systems and Director of the Electronic Commerce Research Center of National Sun Yat-sen University in Taiwan. He received his Ph.D. from the Wharton School of the University of Pennsylvania. Prior to joining his current university in 1 993, he taught at the University of Illinois and Purdue University. At National Sun Yat-sen University, he has served as the Dean of the College of Management (1994-97) and University Provost (1999-2002). His research has been published in Journal of Management Information Systems, MIS Quarterly, Management Science, Operations Research, Decision Support Systems, Information and Management, and many other academic journals. Professor Liang's primary research interests include electronic commerce, knowledge management, intelligent systems, and strategic applications of information systems. He has served on the editorial boards of several journals, including Decision Support Systems, International Journal of Electronic Commerce, Industrial Management and Data Systems, and Electronic Commerce Research and Applications, among others. He is a fellow of the AIS and a member of ACM, INFORMS, and IEEE Computer Society.

/pdf/special-section-customer-centric-information-systems-15vd32ulny.pdf

Special Section: Customer-Centric Information Systems

E-tailers provide a variety of customer service, many of which are personalized in an attempt to improve customer satisfaction. Several studies indicate that customers perceive these services to be useful, but it is inconclusive whether this effect is created by economic or emotional factors. This paper proposes a dual core theory that takes into account both economic factors (measured by perceived reduction in transaction costs) and emotional factors (referred to as the perceived care) in their effect on the perceived usefulness of providing personalized customer services.A survey revealed that different customer services have different perceived usefulness. The study also found that both economic and emotional factors come into play; the perceived care has a stronger effect than transaction cost reduction on the perceived usefulness of e-services. This implies that the effect of personalized services is due to both economic and emotional factors, (called dual-core), and that e-tailers may use personalized customer services strategically to increase customer care, rather than just focusing on providing economic benefits.

/pdf/effect-of-personalization-on-the-perceived-usefulness-of-3w044gieek.pdf

Ting-Peng Liang

Papers

Regret avoidance as a measure of DSS success: An exploratory study

Social commerce: an e-commerce perspective

Knowledge evolution strategies and organizational performance: A strategic fit analysis

Special Section: Customer-Centric Information Systems

Effect of personalization on the perceived usefulness of online customer services: a dual-core theory