世界経済・社会統計 = World development indicators

计量经济分析 = Econometric analysis

How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

This paper is an extended summary of a research that examines the role of organizational agility as a mediator between knowledge creation processes and organizational performance. The moderating role of two knowledge characteristics, tacitness and institutionalization, in the mediation processes are also analyzed. Our results indicate that organizational agility significantly mediated the effect of knowledge creation on organizational creativity, which, in turn, affects organizational performance.

Knowledge creation and organizational performation: an organizational agility perspective

Service industry has become a major industrial sector in Taiwan. This industry has inseparably unique characteristics such as intangibility, perish ability and heterogeneity, which makes it difficult for a service to be mass-produced with consistent quality control. In response to this challenge, enterprises need rapid service innovation to enhance their value. Service blueprint is a tool for service process design. It can specify how service is provided, and support service process analysis. However, there is no generally accepted practice and software for designing service blueprints. This has hindered the enhancement of service productivity. In this study, we identify requirements for service blueprints and develop a system prototype to show the feasibility of such system, which can help visualize service process and identify potential fail points and innovation opportunities.

A System for Service Blueprint Design

1. Profile of the Published Papers This issue is the last issue of the second volume of PAJAIS. In the past two years, PAJAIS has published 26 research papers by 84 authors/guest editors from 14 countries/regions. Table 1 below shows the geographical distribution of the authors, which indicates the international nature of the journal. The United States of America is still the largest source of contributor, due to its large research capacity. Taiwan and China (including Hong Kong) are ranked second and third, followed by New Zealand and Australia. We certainly would like to publish more papers from other countries in Asia Pacific, such as Japan, Korea, India, and so forth. Unfortunately, we have not received enough quality submissions from these countries.

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Publication Profile of the First Two Years

This paper investigates some reasoning issues involved in developing an integrated modeling environment called a model management system. A model management system is a computer-based environment designed to support effective development and utilization of quantitative decision models. Since the construction of decision models is a knowledge-intensive process, reasoning plays a critical role. Reasoning is particularly important when automated model integration is needed in a large-scale system. In this case, heuristics are required to reduce the complexity of the process. This paper examines the planning and automated formulation of complex models from smaller building blocks. First, a hierarchy of abstractions that integrates previous contributions in model management is presented. Then, a modeling process is formulated as a planning process by which a set of operators are scheduled to achieve a specific goal. This process involves searches for alternatives that can eliminate the difference between the i...

Reasoning for automated model integration

Electronic commerce that allows transactions to be completed over the Internet is gaining ever greater attention. Thousands of new players and new ideas are entering this arena, and its complexity is increasing at unprecedented speed. As a result, it has become necessary to rely more and more on local autonomy and intelligent judgment at each transactional stage in this virtual world of commerce. In other words, software agents that can automatically perform certain behaviors to reduce the load on consumers or make the cyberworld more efficient will play an increasingly important role in electronic commerce. The concept of intelligent agents has been around in the IS world for some time. It is useful when a specific activity must be performed automatically by a computer-based system. Because of the rapid expansion of the Internet, agent technology is very suitable for certain kinds of business activities, such as information search and providing assistance. This issue includes six papers related to various aspects of the application of intelligent agents to support electronic commerce. The paper by Moukas, Guttman, Zacharia, and Maes gives an overview of the work done at MIT's Media Laboratory on different types of agents for electronic commerce: from a consumer-to-consumer classified ads system to merchant agents that provide integrative negotiation capabilities, from agents that facilitate expertise brokering to distributed reputation facilities, and from pointof-sale comparison-shopping agents to mobile shopping systems. The paper by Liang and Doong reports on an empirical study that investigated the effect of a bargaining agent. They set up an electronic shopping mall and recruited subjects to interact with a price-bargaining agent. The results show that consumers prefer shopping at bargaining stores even when there is no financial gain. Different bargaining strategies and personalities may affect the outcome and customer satisfaction. For situations in which content maintenance is important, Chaturvedi, Choubey, and Roan propose an agent that uses a time-invariant fragmentation approach to actively update valuable data. Their results suggest that the active approach is most effective for electronic commerce because of the high percentage of modification queries, the large size of the network, and the great number of transactions. One feature of electronic commerce is that interactive and personalized services are conveniently available. Lai presents an object-oriented architecture for an intelligent virtual receptionist that can provide friendly, individualized services to customers. Lee and Yoon's paper introduces the application of intelligent agents to help process electronic checks. The agent is able to monitor the electronic process and block the issuance of illegal checks. Sandholm's paper reviews issues in computational Vickrey auctions. It explains the advantages and limitations of alternative protocols and special characteristics of Internet auctions.

Ting-Peng Liang

Papers

Knowledge creation and organizational performation: an organizational agility perspective

A System for Service Blueprint Design

Publication Profile of the First Two Years

Reasoning for automated model integration

Introduction to the special issue: intelligent agents for electronic commerce