Journal ArticleDOI
A market-driven approach to product family design
Reads0
Chats0
TLDR
In this article, the scope of the product family design problem is expanded to include the product line positioning problem, i.e., the problem of determining the appropriate market niche for each product variant in t...Abstract:
In an effort to meet the diverse needs of today's highly competitive global marketplace better, many companies are utilizing product families and platform-based product development to increase variety, shorten lead-times, and reduce costs. Current research in the area of product family design mostly focuses on the cost-savings benefits of the platform-based approach and does not sufficiently examine broader enterprise considerations such as profit and market share. Furthermore, very few existing design methods integrate market considerations (e.g., customer preferences, competition) with product development efforts in their formulation. In this work, in addition to integrating market considerations with traditional product family concerns (e.g., modular design, decisions regarding shared parts and processes), the scope of the product family design problem is expanded to include the product line positioning problem, i.e., the problem of determining the appropriate market niche for each product variant in t...read more
Citations
More filters
Journal ArticleDOI
Product Variety Management
Hoda A. ElMaraghy,Günther Schuh,Waguih ElMaraghy,Frank T. Piller,Paul Schönsleben,Mitchell M. Tseng,Alain Bernard +6 more
TL;DR: In this paper, the authors discuss the challenges of managing product variety throughout the entire product life cycle, and the effective co-development of variants and their manufacturing systems to ensure economic sustainability.
Journal ArticleDOI
Qualitative Choice Analysis-Theory, Econometrics and an Application to Automobile Demand
Journal ArticleDOI
A dynamic decision support system to predict the value of customer for new product development
S. L. Chan,Wai Hung Ip +1 more
TL;DR: This study proposes a decision support system to predict customer purchasing behavior given certain product, customer, and marketing influencing factors, and estimate the net customer lifetime value from customer Purchasing behavior toward a specific product.
Posted Content
Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets
TL;DR: In this article, a unified methodology for product line optimization that coordinates positioning and design models to achieve realizable firm-level optima is presented. But the method is managerially valuable, as it yields product line solutions efficiently, accounting for marketing-based preference heterogeneity as well as engineering-based constraints on which product attributes can be realized.
Journal ArticleDOI
Business models in industrialized building of multi-storey houses
TL;DR: The business model construct has been widely used during the last decade, partly because of its potential to provide a holistic view of how companies do business as mentioned in this paper, and it has been shown to be useful in the context of prefabrication.
References
More filters
Book
Discrete Choice Methods with Simulation
TL;DR: In this paper, the authors describe the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation, and compare simulation-assisted estimation procedures, including maximum simulated likelihood, method of simulated moments, and methods of simulated scores.
Book
Mass Customization: The New Frontier in Business Competition
TL;DR: The authors reviewed the book "Mass Customization: The New Frontier in Business Competition" by B. Joseph Pine II and found it to be a good introduction to the field of customization.