Showing papers in "Public Relations Review in 2017"

TL;DR: In this paper, a content analysis of organizational messages was conducted, where the researchers assessed message features and related them to each behavior separately, and found that different message features generated different behaviors: Sensory and visual features led to like, rational and interactive to comment, and sensory, visual, and rational to share.

TL;DR: While both platforms were utilized by all three health organizations, the results suggest that Instagram may be a particularly useful platform for establishing meaningful, interactive communication with the publics in times of global health crises, as evidenced by significantly greater levels of engagement on the part of health organizations and thepublics.

TL;DR: In this article, the authors investigated the relationship between upward employee voice, senior manager receptiveness and emotional organisational engagement and found a significant and positive relationship was found between upward employees' voice and emotional engagement.

TL;DR: This paper conducted an online survey with public relations, corporate communication, corporate social responsibility, investor relations and sustainability executives within the companies listed on the Wilshire 5000 Total Market Index of publicly traded U.S. companies.

TL;DR: In this article, the authors examine how companies can strategically use corporate social responsibility (CSR)-dedicated pages on Facebook to engage stakeholders and examine the effectiveness of different message strategies that companies use on their corporate CSR-dedicated Facebook pages to elicit stakeholder engagement.

TL;DR: Engagement is an affective, cognitive, and behavioral state wherein publics and organizations who share mutual interests in salient topics interact along continua that range from passive to active and from control to collaboration as mentioned in this paper.

TL;DR: Results show that Trump was more successful than Clinton in drawing public attention to preferred issues through Twitter, suggesting public agenda setting possibilities through Twitter.

TL;DR: In this paper, a content analysis was conducted for Fortune 500 companies in the context of Facebook to investigate the relationship between active stakeholders' online behavior and corporate reputation, and significant associations were discovered.

TL;DR: This paper analyzed how social media presents both challenges and opportunities to multinational companies (MNCs) in crisis situations, and examined how McDonald's and KFC used social media to manage their 2012 crises in China.

TL;DR: Wang et al. as discussed by the authors examined the relationship between perceived values of branded WeChat accounts, consumer engagement on the account, quality of business-consumer relationships, and purchase intention.

TL;DR: This article examined the influence of social media content utilizing these principles on engagement, interactivity, and attitude, and found that usefulness of information can have a significant influence on engagement and attitude.

TL;DR: In this paper, the authors make a contribution to the growing body of research exploring the relationship between internal communication satisfaction (as a part of internal communication) and employee engagement, and they test the relationships between the eight dimensions of internal communications satisfaction and three employee engagement dimensions.

TL;DR: The authors presented a comprehensive review of 156 relevant studies from 1998 to 2016 and categorizes them into five main clusters, which include the outcomes, antecedents, mediation, process, and structure of OPR, identifying five gaps in current OPR research such as idealized propositions based on mutual benefits, a lack of research on multi-party relationships, problematic "trust" as the measurement, unilateral self-reported research data, and dominated cross-sectional methods.

TL;DR: In this article, the authors analyzed the perceived value of strategic communication and communication professionals, mainly among managers and co-workers, based upon empirical data from a quantitative survey (n = ǫ6486) and two conceptual models are used for analysis: the communicative organization and the four-by-four model of strategic public relations.

TL;DR: In this article, a survey conducted after a real crisis in China showed that cognitive reputation results in SCC by causing the public to feel morally violated, and such feelings of violation lead to individuals being more likely to engage in secondary crisis communication given the perception of support for their opinions on social media.

TL;DR: A qualitative meta-analysis examines thirty years of the apologia, image repair and crisis communication literature to determine any themes or patterns in the strategies used by organizations and/or individuals facing crises or threatened reputations as discussed by the authors.

TL;DR: In this paper, the authors empirically tested how at-risk publics respond to warning messages with and without maps through two experiments (N 1 ǫ=767, N 2ǫ = 550) of U.S adults testing three disasters: a tsunami, an active shooter incident, and a radiological disaster.

TL;DR: A survey with public information officers (PIOs) at local public health departments across the United States to reveal how they utilize and listen to social media during public health crises was conducted by.

TL;DR: In this paper, the authors investigate whether CSR related social media, particularly Twitter, messages regarding distinct categories (i.e. economic and ethical) and areas (e.g., product and community relations) would have different impacts on consumer attitudinal and behavioural outcomes such as attitude towards the brand, engagement intention, word-of-mouth intention, and purchase intention.

TL;DR: This paper found that, when evidence against the company is weak, trust is restored more successfully with a denial than an apology and that denial was found to outperform apology in repairing perceptions of the company's integrity and benevolence even in the face of strong evidence, and it was as effective as apology in restoring perceived ability and trusting intentions.

TL;DR: This paper examined the role of control mutuality in social media engagement to provide insight for social media strategy creation for nonprofit organizations, guided by OPR and relationship management literature, using an online survey and qualitative analysis.

TL;DR: This paper explored the influence of digital communication and in particular social media on cross-cultural communication, based on the Circuit of Culture model, and argued that instead of acting as cultural intermediaries, public relations practitioners must become cultural curators, with the skills to create meaning from audiences, who are now content creators in their own rights, and encourage a true participatory environment that sees cultural values shared as part of an organic exchange process.

TL;DR: The authors conducted a content analysis of 59 journal articles on public engagement published in the last decade in Journal of Communication Management, Journal of Public Relations Research, Public Relations Inquiry and Public Relations Review.

TL;DR: In this article, an alternative, dialogic, metaphor of public relations as a rhizome, or non-linear model of knowledge, communication, and culture, is described in contradistinction to the more common arboreal or tree metaphor found throughout Western culture, as a means of changing how students and professionals reify public relations practice.

TL;DR: In this paper, the use of internal social media fosters stronger employee engagement, while a minimum of existing trust-based employee engagement is necessary in order to successfully establish these tools.

TL;DR: In this article, effective crisis response strategies using Coombs' SCCT as a theoretical framework were examined and it was shown that base responses (instructing and adjusting information) could mitigate reputational decline for a company during a severe, preventable crisis.

TL;DR: A quantitative content analysis of 133 articles published in eleven academic journals sheds light on the research topics, theories, methods, and authorship in corporate social responsibility (CSR) research in public relations scholarship.

TL;DR: In this article, the authors examine the relationship between issue development and social movement networks and propose a framework of SMO network strategies that examines the kinds of relationship networks SMOs should maintain as they attempt to manage an issue through the stages of its life cycle.

TL;DR: In this article, the authors examined 41 embassies Twitter accounts representing Central-Eastern European and Western countries and found a significant association between the diplomatic approaches and public relations message strategies, thus identifying a relationship between disciplines that are frequently considered separately.

TL;DR: In this paper, the authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts "circuits of commerce" and "viable matches" from economic sociology and communicative constitution of organizations theory.